Top Marketing AI News Stories, Week of August 18, 2025

Historian Mar Hicks on why nothing about AI is inevitable*
Fast Company
The author of Programmed Inquality peers through the AI hype by recalling the rise of past technologies.

Marketing Masterclass: How to harness AI Tools for smarter marketing
Channel Eye
AI-powered marketing tools are transforming how companies reach customers, create content, and make decisions. And while ‘artificial intelligence’ …

From tech chaos to clarity: How AI can turn marketing teams into efficiency powerhouses
Fast Company
The hype around AI in marketing is loud, but underneath the noise … AI tools can also take existing content and tailor it for different …

How marketing technology is redefining business growth and long-term value
Consultancy-me.com
This transformation requires linking technology investments, including marketing tools, data analytics, and artificial intelligence, directly to major …

NANDA report: Gen AI makes no financial difference in 95% of cases*
AI News
Share this story: Tags: Categories: Artificial Intelligence. Stocks in US AI technology companies fell in value at the close of trading yesterday, …

How AI is Empowering Specialty Retailers and Leveling the Retail Playing Field
Total Retail
Artificial Intelligence (AI), Marketing, E-Commerce. August 20, 2025. How … AI tools can analyze past purchasing behaviors, local …

AI anxiety has sent markets into a tizzy, but experts say the jitters will only ‘punish those chasing the froth’
Fortune
… AI Race” summit on July 23, 2025, in Washington, D.C.. Chip Somodevilla—Getty Images. Major technology stocks tied to artificial intelligence took a …

Fiverr showcases AI-produced videos for tapping into viral trends
Marketing Dive
Fiverr showcases AI-produced videos for tapping into viral trends. The freelance platform wants marketers to use its artificial intelligence tools to …

AI, Payments, and Policy: How Technology is Shaping the Future of Small Business in 2025
U.S. Chamber of Commerce
The right technology tools can drive efficiency, competitiveness, and … artificial intelligence (AI) and growing interest in cryptocurrency.

AI isn’t just replacing tasks. It’s replacing the office, the manager, and maybe even the mission*
Fast Company
AI is replacing more than just tasks. It’s replacing structure, feedback, and in some cases, empathy.

AI helps marketing and sales pros work smarter, but does it drive revenue?
MarTech
A new report finds mixed opinions on whether AI drives revenue or improves customer experience.

How the AI Revolution is Changing the Game for Retail Brands
Total Retail
It’s no surprise that consumers are becoming more reliant on generative artificial intelligence tools. The emerging technology is rapidly becoming …

Texas A&M At The Forefront Of AI Research
Texas A&M Stories – Texas A&M University
There is no denying that artificial intelligence is here to stay. Leveraging the tools around AI to solve some of today’s most challenging issues …

Why generative AI doesn’t fit into a standard in-housing playbook – yet
Digiday
The financial institution is using AI-powered marketing tools in everything from the customer experience to research analysis. … Technology …

Generative AI is changing search, but Google is still where people start: Study
Search Engine Land
AI tools are reshaping search habits, but Google’s dominance endures as the default gateway for online information, new research shows.

Eager to Embrace AI, Marketers Struggle With the How*
Adweek
Most marketing and advertising companies are serious about adopting artificial intelligence … AI tools in their work. Staff layoffs, data …

How AI Agents Empower the Frontline and Transform Store Operations
Total Retail
Artificial Intelligence (AI), Technology, Brick-and-Mortar. August 19 … Marketing (125) · Technology (102) · Retail Stores (76) · Mobile Commerce …

We must build AI for people; not to be a person*
Mustafa Suleyman
We must build AI for people; not to be a digital person. AI companions are a completely new category, and we urgently need to start talking about the guardrails we put in place.

Why generative AI can’t seem to help marketers build their brands*
Digiday
Even with AI’s black box nature, marketers say automated performance marketing tools … Technology Awards winners. 03. Zero-click Future · Google AI …

Why AI-Driven Marketing Is No Longer Optional
Entrepreneur
… artificial intelligence and powerful software tools, identifying your … AI-powered tools must become a central part of the marketing toolkit.

14 ways Googlers use AI to work smarter
Google Blog
Our marketing team uses Gemini as a creative assistant. It helps … Google DeepMind uses AI tools to test out new ideas. Whether it’s Flow …

Operationalizing generative AI for marketing impact
MarTech
MarTech » Marketing artificial intelligence (AI) » Operationalizing generative AI for marketing impact … AI tools and connects them to key …

MIT report: 95% of generative AI pilots at companies are failing*
Fortune
More than half of generative AI budgets are devoted to sales and marketing tools … technology (IT) and operational technology (OT) cybersecurity.

Creators hire AI like interns as they look to save costs on the creative process
Digiday
… AI audio generation company Wondercraft, which analyzed creators’ use of AI tools. … Some influencer marketing platforms have started to bake AI …

AI’s $920 billion ax
Axios
The $920 billion in annual savings from AI adoption represents over 40% of what S&P 500 companies spend on compensation, signaling job cuts could be coming.

AI isn’t taking your job (yet)*
Axios
So far, AI is predominantly replacing outsourced, offshore workers. 3% of jobs could be replaced by AI in the short term, but nearly 27% of jobs could be replaced by AI in the longer term.

C.E.O.s Want Their Companies to Adopt A.I. But Do They Get It Themselves?
The New York Times
… A.I. tools … artificial intelligence to improve the supply chain, finance and marketing.

AI Transforms Marketing: Automation, Personalization, and Privacy Risks
WebProNews
In the fast-evolving world of marketing technology, artificial intelligence … Tools cataloged in Marketer Milk’s list of 26 best AI marketing tools …

Bryant accelerates AI literacy, application for companies
Bryant News – Bryant University
… AI tools. Bryant’s Executive Education and Career Accelerator’s … D., professor of Marketing and director of the university’s Digital Marketing …

15 Essential AI Tools for Small Business Efficiency in 2025
Vocal Media
A Global Guide to the Best AI Tools Helping Small Businesses Automate Marketing, Finance, and Productivity in 2025.

From ‘AI washing’ to ‘sloppers,’ 5 AI slang terms you need to know*
Fast Company
While Sam Altman, Elon Musk, and other AI industry leaders can’t stop singing the praises of the technology, a growing number of average Americans …