Top Marketing AI News Stories, Week of September 22, 2025

Build smarter workflows with AI marketing automation
Sprout Social
AI marketing automation is an emerging technology that combines artificial intelligence with digital marketing … AI marketing automation tools FAQs.

Major Takeaways From Variety’s Entertainment and Technology Summit
Variety
Variety’s Entertainment and Technology Summit Highlights AI … Variety’s Entertainment & Technology Summit gathered top executives, marketing …

How to See Inside the AI Funnel with LLM tracking tools
MarTech
Learn how AI tracking tools combine synthetic and real-world data to restore visibility into the AI marketing funnel and enable actionable …

12 Side Hustle Ideas (and AI Tools That Can Help)
AllBusiness.com
Business partners: Local cafe and store placement; AI tools: Use ChatGPT for recipe scaling, Canva AI for label design, and Claude AI for marketing …

Ethical Video Marketing in the Age of AI: What Brands Need to Know
Impakter
They are just as quick to turn away when technology feels deceptive. Trust is the real currency in AI video marketing. Brands testing digital …

Healthcare marketers need to step into the growing world of AI and mental health
Medical Marketing and Media
While generative AI tools like ChatGPT, Google Gemini and Meta AI are … related-articles-icon What does ethical marketing look like when AI is in the …

Mobile, Trust-driven Influence & AI Are Tools, Not Replacements For Creativity
BW Marketing World
Mobile, Trust-driven Influence & AI Are Tools, Not Replacements For Creativity: Shubhranshu Singh … Marketing 2025. Beyond being the first …

AI-Generated “Workslop” Is Destroying Productivity*
Harvard Business Review
A recent report from the MIT Media Lab found that 95% of organizations see no measurable return on their investment in these technologies. So much activity, so much enthusiasm, so little return. Why?

Best AI Tools for Marketers
eWeek
Artificial intelligence (AI) is changing the way marketers reach and engage audiences. AI tools extend human capabilities, enabling marketing …

AI Is Reshaping Marketing by Reframing Decision-Making
Fast Company
AI Is Reshaping Marketing by Reframing Decision-Making. [Photo: Getty … Traditional tools weren’t built for the speed or complexity of today’s demands …

Making AI Actionable in Marketing: Moving Beyond Hype to Scalable Impact
Demand Gen Report
When AI tools are implemented, they are often … Tagged with: AI, artificial intelligence, Content Generation, marketing budget, personalization.

Beyond The Hype: How Agentic AI Can Finally Unite Marketing’s Creative And Scientific Sides
AdExchanger
Most of today’s AI tools optimize within a single channel – email, SEM, creative. … However, artificial intelligence (AI) has also been …

Want Real AI Impact in Digital Experience? Fix Your Data Silos
CMS Wire
Generative AI tools powering real-time personalization, predictive analytics and marketing automation. … marketing and technology. He has over …

Microsoft merges business-focused AI app stores
Reuters
Microsoft has combined the separate marketplaces for its artificial intelligence tools aimed at businesses into one offering, it said on Thursday.

Google hands Smartly creative automation brief to promote hardware range
Digiday
… AI, an increasingly common request from … Get access to tools and analysis to stay ahead of the trends transforming media and marketing.

Marketing Is 4th Most Exposed To GenAI, Indeed Study Finds
Search Engine Journal
Indeed’s AI at Work report ranks marketing 4th for GenAI exposure, with 69% of skills shifting toward hybrid human-AI workflows.

AI’s trillion-dollar data center bet
Axios
With their latest deals to fund the data center boom, AI firms are making history — in terms of dollar size, convention-busting structure, and astronomical risk.

How are developers using AI? Inside our 2025 DORA report*
Google Blog
Google Cloud just published its latest annual DORA report on ‘State of AI-assisted Software Development’, finding adoption of the tech has surged to 90% among developers — but confidence in AI outputs remains surprisingly low.

Transforming Marketing Creativity and Strategy with AI: A Q&A with Jasper’s Esther Chung
Demand Gen Report
Companies using marketing-specific AI tools are 37% more … Tagged with: AI, artificial intelligence, Jasper, The State of AI in Marketing 2025.

AI tools aren’t making much of a difference for companies*
Fast Company
Chat GPT, Copilot, and their competitors are boosting productivity without moving the needle on profit and loss.

How Can We Meet AI’s Insatiable Demand for Compute Power?
Bain & Company
… marketing, customer … Hyperscalers and other market leaders have adapted well to technology shifts, but generative AI poses new challenges.

Lofty Launches AI Marketer, Social Media Marketing Tool
RISMedia
Real estate technology company Lofty has announced the launch of Lofty AI Marketer, an always-on digital marketing assistant designed to help …

AI Revolutionizes Marketing with Real-Time Decisioning and Predictive Analytics
WebProNews
In the rapidly evolving world of marketing technology, artificial intelligence … This involves assessing integration capabilities and ethical AI use, …

AI Marketing Platforms : Robots Do
Trend Hunter
The integration of AI-driven tools in marketing automation enables … Marketing Jobs Hub Centralizes Top Marketing Roles Using AI Technology.

Sharing what works: Marketing, technology, and a net positive future
Investment News
The acceleration of AI, marketing, and technology will only amplify the value of data-sharing. The gap between those who use these tools effectively …

Google pushes Demand Gen deeper into performance marketing
Search Engine Land
Expect more AI-driven creative tools, expanded shoppable formats, and deeper integrations across channels. The takeaway. Don’t wait for “perfect” …

Generative Engine Optimization: A Content Marketer’s Guide for Adapting to AI-Driven Search
Marketing Profs
As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is …

Pew: Most Americans Want AI Labels, Few Trust Detection
Search Engine Journal
Pew’s survey of 5,000 U.S. adults finds 76% want AI content labeled, but only 12% feel confident spotting it.

And The Truth? This Writing Style Screams AI*
Search Engine Journal
AI writing’s cadence isn’t just clipped and dramatic. It makes everything feel like the world is ending – and it is exhausting to read.

AI “workslop” is crushing workplace efficiency, study finds*
Axios
AI is supposed to make work easier, but instead it has generated a new problem: “workslop.” The term, coined by researchers in the latest Harvard Business Review, describes low-quality AI-generated content — memos, reports, emails — that’s clogging up employees’ lives and wasting their time.

How AI decisioning will change your marketing
MarTech
… AI decisioning tools already in your systems. How AI decisioning … Marketing artificial intelligence (AI)Marketing management. Fuel up with …

AI Is Transforming Productivity, but Sales Remains a New Frontier
Bain & Company
… AI tools. Landing the full potential of AI in sales. In our work helping … Sales and Marketing · Vector℠. How We Can Help. Artificial Intelligence …

Will AI Disrupt Tech’s Most Valuable Companies?
Bain & Company
… technology shifts, but generative AI poses new challenges … AI, Insights, and Solutions · Vector℠. How We Can Help. Artificial Intelligence …

Marketers can boost cost-consciousness, AI tools, and aligned values to reach Gen Z holiday shoppers
eMarketer
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → … Marketers can boost cost-consciousness, AI tools, and aligned values to reach …

How Brands Are Using AI to Optimize Digital Out-of-Home Advertising
U.S. Chamber of Commerce
… marketing via AI learning. Automaker Kia saw an 8% sales increase from … Artificial intelligence is helping to facilitate a more dynamic …

Inside The New York Times’ AI newsroom strategy
Digiday
AI tools were used to transcribe 5 million words and identify parts of … AI technology. “AI… is such a personal technology,” Seward said …

How pharma marketers are using AI, and the challenges ahead
Fierce Pharma
Artificial Intelligence digital marketing generative AI Weber Shandwick … AI tools offer opportunities to create dozens of images in seconds at …

The Marketing Metrics That Will Matter Most In The Age Of AI Agents
Bernard Marr
5 Costly Marketing Technology Mistakes Businesses Will Make In 2025. By … If you are interested in the future of space, technology, healthcare, and AI …

Google AI risk document spotlights risk of models resisting shutdown*
Axios
Google DeepMind said Monday it has updated a key AI safety document to account for new threats — including the risk that a frontier model might try to block humans from shutting it down or modifying it.

Anthony Gismondi: How AI will change marketing drinks to consumers
Vancouver Sun
Anthony Gismondi: How AI will change marketing drinks to consumers. Most of this technology will be employed to sell average wines that, frankly …

AI Tools That’ll Make You 10x More Productive
The Bridge Chronicle
Discover 8 powerful AI tools that can dramatically boost your … Perfect for marketing through avatars, showcasing products, and …

SpamGPT makes cybercriminals’ wildest dreams come true with business-grade marketing tools and features*
TechRadar
… tools – Zoom and ChatGPT spoofed by hackers · Users display warnings about the use of artificial intelligence (AI), access to malicious. 5 worrying …

Why 50% of Your Current Team May Not Be Needed 12-18 Months From Now: The AI Skills Gap
SaaStr
But he’s losing sleep because he just realized that 60% of his marketing ops, content creation, and campaign execution can now be done by AI tools.

Trump’s Gen AI Deregulation: Will Your Business Sink or Soar?
DataDrivenInvestor
Generative AI isn’t just another technology trend — it’s a revolution in how businesses operate. From creating hyper-personalized marketing content to …

Ubersuggest launches comprehensive AI search tracking with competitive intelligence tools
PPC Land
The platform’s AI Search Optimization features address four primary areas of artificial intelligence search performance. Brand AI visibility tracking …

10 Careers That Will Grow Stronger in the Age of AI
Moneycontrol
… technology … AI tools can create more effective campaigns, optimise engagement, and improve ROI. Businesses increasingly rely on AI-powered marketing …