Top Marketing AI News Stories, Week of January 5, 2026

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The SMB 2026 Digital Landscape: How AI is Redefining Growth
IDC
… technology vendors navigating this changing landscape. An Overview … AI and GenAI will become core tools for SMB marketing, enabling faster …

AI Update, January 9, 2026: AI News and Views From the Past Three Weeks
MarketingProfs
… AI capabilities across Meta AI and WhatsApp SMB tools. Manus went viral … From Chaos to Control: Orchestrating AI Across Enterprise Marketing …

How CES has ‘reinvented’ itself for the marketing industry
PR Week
As would be expected given the AI boom dominating business and technology … marketing at John Deere. “When you think about a lot of the tech …

When AI metaphors stop being marketing and start being infrastructure*
WARC
When AI metaphors stop being marketing and start being infrastructure … One reading is benign: a more mature AI scene in which these tools come …

Optimove Launches AI Marketing Tools Hub to Support Positionless Marketing – CX Today
CX Today
Home → Marketing & Sales Technology. Optimove Launches AI Marketing Tools Hub to Support Positionless Marketing. How Optimove’s AI Marketing Tools …

At CES, marketers are all-in on the promise of AI – Marketing Brew
Marketing Brew
Expect that to extend beyond digital AI tools. “We’re going to see so … Marketing Brew informs marketing pros of the latest on brand …

Retail’s 2026 AI Strategy Demands Human-Centered, Collaborative Tools and Trust-Building Transparency
Total Retail
… Artificial Intelligence (AI). January 6, 2026. Retail’s 2026 AI Strategy Demands Human-Centered, Collaborative Tools and Trust-Building Transparency.

37% of consumers start searches with AI instead of Google: Study
Search Engine Land
… marketing agency. … More than one-third of consumers (37%) said they begin their searches with AI tools rather than traditional search engines, …

EY.ai Value Blueprints
EY
Artificial Intelligence (AI) … Navigate to: AI Insights | Emerging technology | Consulting. Read more. Read less. Show references Hide references.

Four Strategic Imperatives Banking CMOs Must Embrace to Navigate AI Disruption in 2026
The Financial Brand
As artificial intelligence transforms marketing from campaign-based … Technology will pick up most of the burden, with internal marketing …

The Best Marketing Automation Tools for 2026
Aquent
The rapid evolution of artificial intelligence (AI) and marketing automation has created a diverse ecosystem of specialized platforms. Understanding …

Artificial Intelligence Agents Are Reshaping Sales at a Growing Pace
University of Mississippi
Ole Miss marketing professor explores AI’s impact on sales, training and workforce. Home · News; Artificial Intelligence Agents Are Reshaping …

AI Is Transforming How Brands Connect With Their Audiences
Stanford Graduate School of Business – Stanford University
… AI in marketing, as well as about the theoretical underpinnings of the technology. … tools effectively to investigate marketing insights and …

How CMOs are thinking about AI in 2026
Marketing Brew
… AI-powered tools, AI is reshaping marketing workflows and objectives. … technology. Sara Brooks, chief growth officer, BetterHelp: How do you …

NVIDIA Unveils New Open Models, Data and Tools to Advance AI Across Every Industry
NVIDIA Blog
Expanding the open model universe, NVIDIA today released new open models, data and tools to advance AI across every industry … technology stack for …

2026 is AI’s “show me the money” year*
Axios
Semi-autonomous agents were the talk of 2025, but businesses were hesitant to hand off too much work to AI models that were still prone to making mistakes.

AI powers the back-end of digital marketing more than the front-end
eMarketer
ChatGPT wins on health queries, pressuring niche AI tools … Artificial Intelligence (AI)Social Media MarketingMarketing TechnologyWorldwide …

Stagwell rolls out AI marketing platform to make campaigns more predictive
Marketing-Interactive
“We’ve turned marketing operations into a unified system rather than a collection of tools to enable marketers to embrace the next phase of AI …

L’Oréal brings AI into everyday digital advertising production
AI News
AI Market Trends · Artificial Intelligence · Creative Industries · Features · Infrastructure & Hardware · Marketing AI … AI tools offer one way to …

In the AI Slop Era, Instagram Chief Pushes for Tools That Support ‘Authentic’ Creators
PCMag
… tools to help human creators compete with AI … technology. How We Test Editorial Principles. Best Products. Best …

How brands can get noticed in ChatGPT and Google’s AI Overviews
MarTech
Want your brand to show up in ChatGPT or Google’s AI Overviews? Focus on authority, SEO, and citations to boost your chances of being included in AI-generated results.

The AI Agent Training Guide: Training AI Safely with Real Customer Journeys
CX Today
… marketing, and sales technology stack … How to Evaluate AI Transparency in Marketing Tools: The New Dealbreaker Hiding in Your MarTech Stack.

2026 will prove whether AI checkout is here to stay
Modern Retail
Now, 2026 will be the year that proves whether shoppers have gotten comfortable enough with the technology to click “buy” within these AI platforms.