This week’s news sponsored by Brand24
Brand24 is an AI-powered social listening tool that monitors online mentions of brands, products, and keywords across social media, news sites, blogs, and forums. It provides real-time insights, sentiment analysis, and trend tracking to help businesses manage their reputation, analyze competitors, and engage with audiences effectively.
Despite Universal Adoption of AI Tools in Marketing, 99% of Marketers Have Not Fully Integrated Them Into Their Broader Marketing Stack and Operations
Yahoo Finance
Despite Universal Adoption of AI Tools in Marketing, 99% of Marketers … Based on a survey of over 300 senior marketing leaders across technology …
Preparing Your Brand for Agentic AI
Harvard Business Review
… tools for managing how AI agents perceive your brand. … David A. Schweidel is the Goizueta Chair in Business Technology and a professor of marketing …
AI raised the bar for marketers, but broken workflows are holding teams back?
Business Insider
The Big Game. A viral trend that lights up social feeds. In theory, this should be the golden age of real-time marketing. AI tools can generate …
How Video Drives Brand Growth in the Age of AI, According to YouTube, Vimeo & Whatnot
U.S. Chamber of Commerce
… AI tools since the launch of its first livestreams. It recently … marketing messages are discoverable by and promoted by AI recommendation …
How Should Brands Use AI? | Americus Reed
Knowledge at Wharton – University of Pennsylvania
Wharton marketing professor Americus Reed breaks down the current landscape, from early AI adoption to emerging best practices. Transcript …
AI becomes central battleground as ecommerce leaders grapple with issues
Digital Commerce 360
Marketing: Generative AI and predictive analytics are enabling hyper … Sales: AI-driven forecasting tools are improving demand predictions.
Smart marketers set the rules before AI makes the calls
MarTech
Used right, AI and automation can boost marketing efficiency, but only if marketers stay in control.
One Third of Consumers Resist AI on Their Devices?
Circana
CHICAGO – January 27, 2026 – Artificial intelligence (AI) is becoming … Circana is a leader in providing technology, AI, and data to fast …
3 Ways Agentic AI is Transforming Advertising
Total Retail
… Artificial Intelligence (AI), Marketing. January 27, 2026. 3 Ways Agentic AI is Transforming Retail Advertising. Credit: Getty Images by Pongsak …
Anthropic CEO warns that AI could bring slavery, bioterrorism, and unstoppable drone armies. I’m not buying it*
Mashable on MSN
“When an AI salesman tells you that AI is an unstoppable world-changing technology on the order of the agricultural revolution…you should take this prediction for what it is: a sales pitch.”
The AI tools graveyard: How it happens and 4 ways to prevent it
Brookings Register
… tools—and a good chunk of that is inevitably going toward AI tools. … technology. The next time IT or leadership rolls out a new AI platform …
AI DevOps vs. SRE agents: Compare AI incident response tools
The New Stack
Featued image for: AI DevOps vs. SRE agents: Compare AI incident response tools … Strip away the marketing, and AI DevOps engineers share a playbook.
AI Agents: The Shoppers Changing Commerce Forever
Total Retail
… Marketing · Merchandising · Mobile · Omnichannel · Operations & Fulfillment … Artificial Intelligence (AI). January 26, 2026. AI Agents: The New …
Optimove’s AI Agent Tackles Content Chaos for Marketers
CMSWire
A recent McKinsey report found that 63% of companies embedding AI into marketing and sales achieved at least 5% revenue uplift. … technology, customer …
From searching to delegating: Adapting to AI-first search behavior
Search Engine Land
What does this mean for search marketing? Recent studies have shown that more users are beginning their research with AI tools rather than search …
When AI ‘builds a browser,’ check the repo before believing the hype*
The Register
Sure, tools like Cursor can be genuinely helpful as glorified autocomplete and refactoring assistants, but marketing keeps insisting junior engineers …
Transforming Leadership: Navigating a Net Positive Future with AI
Fujitsu
As technology accelerates and global challenges intensify, the old playbooks no longer work. Technologies like Artificial Intelligence (AI) bring …
The Adolescence of Technology*
Dario Amodei
Humanity is about to be handed almost unimaginable power, and it is deeply unclear whether our social, political, and technological systems possess the maturity to wield it.
Frequent Use of AI in the Workplace Continued to Rise in Q4*
Gallup
The total percentage of employees using AI remains flat, but use varies meaningfully by industry and role type. Nearly half of U.S. workers (49%) report that they “never” use AI in their role.
If AI GTM Tools Were Half as Good As Cursor or Replit, It Would Be a Different World Today. They Will Get There.
SaaStr
They Will Get There. by Jason Lemkin | Artificial Intelligence (AI), Blog Posts, Marketing, SaaStr.Ai, Sales. We’ve been running AI GTM agents for …
FAQ on the marketing funnel: How AI and social search are reshaping discovery
eMarketer
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → … Generative AI chatbots and tools like ChatGPT, Perplexity, and Google’s AI …
P&G prioritizes data, AI to tackle fragmented ‘new media reality’
Marketing Dive
Artificial intelligence is helping the Tide and Downy owner to uncover … technology buyers and sellers. All copyright resides with them …
The Future of Marketing: AI, Automation, and Personalization
Knowledge at Wharton
… technology, data, and brand-driven growth. ABOUT THE PODCAST … The Future of Marketing: AI, Automation, and Personalization. 52 views …
How AI can transform student creativity, strategic thinking
Community College Daily
Artificial intelligence (AI) has quickly moved from novelty to inevitability in higher education. Students are already using AI tools … ” Technology …
How HCLTech Won A Forrester B2B Programs Of The Year Award — And How Your Team Could be Next
Forrester
… marketing organization fully embraces AI‑driven content operations. … AI tools helped teams microsegment audiences quickly and accurately …
Unpacking Consumer Marketing Trends That Will Drive Growth in 2026
Circana
B2B Technology · Beauty · Books · Consumer Technology · Fashion … AI Tools Aid in Creating Personalized Marketing, But A Human Touch Is Necessary.
How One Operator Uses AI to Streamline Operations and Enhance the Guest Experience
PMQ Pizza
… AI tools, such as ChatGPT and Grok. AI has now integrated itself into various disciplines, including graphics, marketing, writing, editing and …
YouTube’s mixed messages over AI*
Marketing Tech News
Performance Marketing Tools … It’s not clear whether the YouTube algorithms will promote creators who use or don’t use AI, or choose on-platform AI …