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10 AI Marketing Trends for 2026: Agentic AI and Search Shifts
ADWEEK
10 AI Marketing Trends for 2026: Agentic AI and Search Shifts … Smart Marketers will shift from discrete AI tools to connected workflows.
What We Actually Learned Deploying 20+ AI Agents Across Our Entire Go-To-Market (8 Months In)
SaaStr
by Jason Lemkin | Artificial Intelligence (AI), Blog Posts, SaaStr.Ai … Most marketing AI tools only handle content. Orchestration, campaign …
AI in marketing: Top 5 risks and how to mitigate them
Bristows Inquisitive Minds – Bristows LLP
Undertake data-protection impact assessments before deploying AI marketing tools. … advertising and marketing, artificial intelligence …
Turning AI, Identity and Predictive Intelligence into a Smarter Marketing Engine
CES
… Marketing … Navigating Labor, Technology and Trust in the AI Era. Artificial Intelligence. 11:45. Podcast. Autonomous AI: Marketing on Autopilot.
Gen AI Won’t Make Your Employees Experts?
Harvard Business Review
… marketing and technology specialists scored 4.18 and 4.05, respectively. In other words, marketers using AI slightly outperformed writers using AI …
How AI is Supporting Humans to Solve Retail’s Most Persistent Pain Points
Total Retail
… Artificial Intelligence (AI), Marketing, Customer Service. February 9, 2026 … AI tools. Reducing Retail Agent Burnout While Improving CX …
In the age of AI content, The Super Bowl felt old-fashioned?
Digiday
The quick rise of artificial intelligence-powered tools has reshaped … technology partners for anything from marketing to supply chain to …are costing them until it’s too late.
AI Doesn’t Reduce Work—It Intensifies It*
Harvard Business Review
While leaders are focused on promised productivity gains, they may find themselves surprised by the complex reality, and may not see what these gains are costing them until it’s too late.
Anthropic AI safety researcher warns of world ‘in peril’ in resignation*
Forbes on MSN
An Anthropic staffer who led a team researching AI safety departed the company Monday, darkly warning both of a world “in peril” and the difficulty in being able to let “our values govern our actions”—without any elaboration—in a public resignation letter.
AI Update, February 6, 2026: AI News and Views From the Past Week – MarketingProfs
MarketingProfs
Marketing has entered what Jasper calls the operational era of AI, where artificial intelligence is no longer a side experiment but embedded …
AI companies pour big money into Super Bowl battle
CNBC
… AI glasses, which give access to its AI tools. A number of smaller AI … Startup Genspark is marketing its AI productivity platform, with an ad …
Read the pitch decks of 17 startups looking to disrupt advertising and marketing with AI
Yahoo Finance
The AI Marketer reports on how artificial intelligence is disrupting … tools to disrupt advertising and marketing with AI. These founders …
Marketing Enters Agentic Era: Why AEO and GEO Are the New Front Line, Microsoft Study
Cloud Wars
AI tools like ChatGPT and Copilot are making SEO obsolete. (EDITOR: No, they are most definitely not.) Microsoft’s … AI, cloud, cybersecurity, and data technology developments. In his …
Intuit, Uber, and State Farm trial AI agents inside enterprise workflows
AI News
The way large companies use artificial intelligence is changing. For years, AI in business meant experimenting with tools that could answer questions …
The AI Race Won’t Save Your Pipeline— Human Leadership Still Will
Demand Gen Report
B2B Marketing Agencies · B2B Marketing Success · Token Creative Ignition · HubSpot New Offerings · AI Marketing Adoption … AI success isn’t technology …
AI video company arouses fury by boasting about replacing creative jobs*
The Register
Marketing stunt backfires with creators. icon Thomas Claburn. Fri 6 Feb … Higgsfield.ai, a startup offering AI video creation tools, recently …
Super Bowl LX is turning into AI’s coming-out party
Morningstar
… marketing firm. Consider the fact that key companies vying for AI … Here’s one: Instawork, a company that uses AI technology to power a …
Adobe Enterprise CMO Rachel Thornton on Making Marketers 10x More Powerful
ADWEEK
With a background in B2B technology marketing … This framing is critical for CMOs because it helps marketing teams embrace AI tools without fear of …
Why one Anthropic update wiped billions off software stocks*
Fast Company
Investors fear Claude Cowork’s new agentic features threaten entire categories of SaaS tools.
Why a new AI tool hammered some software stocks this week
ABC News
AI company unveils Super Bowl adArtificial intelligence company … Ives pointed to the difficulty scaling up enterprise AI tools for use …
Google, Microsoft pay creators $500,000 and more to promote AI
CNBC
Influencer marketing is now emerging as one of the next battlegrounds for users in the AI boom. The ad race is making its way to the biggest sporting …
For Investment Management Sales and Marketing, AI Is The Future
Forbes
But with the AI payoff potentially so significant, empowering your sales and marketing teams with the latest tools technology has to offer can be …
FAQ on martech: How AI agents and composable stacks are reshaping marketing technology in 2026
eMarketer
Marketing TechnologyArtificial Intelligence (AI)Customer ExperienceUnited States … We prepared this article with the assistance of generative AI tools …
Stensul 2026 MarTech Outlook Finds AI Becomes Core Investment as Budgets Rise and Teams Shift Work In-House
Business Wire
79% of organizations expect an increase in marketing technology budgets in 2026. · AI-powered tools rank as the top planned MarTech investment for 2026 …
NRF | How AI is disrupting every stage of the customer journey
National Retail Federation
… artificial intelligence … Just as shopper marketing and discovery in-store was replaced by social media marketing and viral videos, AI tools …
Sapiom raises $15M to help AI agents buy their own tech tools
TechCrunch
… AI agents buy their own tech tools … While Sapiom is currently focused on B2B solutions, its technology could eventually empower personal AI agents to …
AI fears pummel software stocks: Is it ‘illogical’ panic or a SaaS apocalypse?*
CNBC
The software sector faced renewed market concerns this week after artificial intelligence company Anthropic released new AI tools, triggering a …
AI’s biggest champions are feeling “useless” and “sad”*
Axios
The tech executives building and promoting AI are now confronting its downsides firsthand, including the possibility that the technology could diminish their own roles.
Global Software Stock Selloff—Oracle, Adobe, More—Fueled By Anthropic’s New AI Tools
Forbes
Global software stocks were rattled Wednesday after Anthropic released new AI tools for its Claude chatbot, fueling concerns the technology could …
From guesswork to intelligence: how AI Is reshaping marketing
The Drum
Technology Artificial Intelligence. From guesswork to intelligence: how … Moving towards maturity means shifting from isolated tools to AI systems …
Anthropic’s new AI tools deepen selloff in data analytics and software stocks, investors say
Reuters
… artificial intelligence chatbot by Anthropic as … Anthropic’s new AI tools deepen selloff in data analytics and software stocks, investors say.
Grainger expands AI in sales, marketing, and KeepStock tools
Digital Commerce 360
Grainger expands AI in sales, marketing, and KeepStock tools. Mark … It covers technology and business trends in the growing B2B ecommerce industry.
Software experiencing ‘most exciting moment’ as AI fears hammer stocks
CNBC
New legal and marketing features from Anthropic’s Claude Cowork productivity tool have made software investors more skittish about disruption. “AI is …
Machines Are Your Content’s New Audience
Forrester Research
The New ABC’s of Marketing Help Define The Future of Content. Content creation is ground zero for the seismic impact of AI innovation. That’s a big …
Why AI Exposed Marketing’s Biggest Structural Weakness
CMSWire
Why AI Exposed Marketing’s Biggest Structural Weakness … The problem isn’t tools or data volume. It’s architectures, decision cycles, and how teams …
Take-Two CEO says “generative AI tools are driving costs and time efficiencies” but that its “worlds are handcrafted”
GamesIndustry.biz
“We use tools to do everything we do. We use digital technology to do everything we do. We always have and we already are embracing AI as we always …
Accelerating your marketing ideation with generative AI – Part 2
AWS
… in Advanced (300), Amazon Bedrock, Artificial Intelligence, Generative AI, Marketing & Advertising, Technical How-to Permalink Comments Share.
Palantir CTO Shyam Sankar: The American people are being lied to about AI
Fox News
AI is the product of American grit, ingenuity and culture. It is our birthright. No American worker should be left behind for lack of training.
OpenClaw is a major leap forward for AI—and a cybersecurity nightmare*
FastCompany
Security researchers say thousands of exposed OpenClaw gateways could let hackers read private files, emails, and messages.
Marketing in the Age of AI
DBusiness Magazine
Most marketing teams adopt AI as tools. The best teams adopt it as an operating model, turning sharper decisions and consistent positioning into …
In a world of AI, connectivity is key
CBT News
Because of that, technology has become the backbone of dealerships, with digital tools and AI being implemented across the industry. The goal of …
Why AI visibility can increase direct traffic even when nobody clicks
MarTech
… technology and SaaS companies to enterprise e-commerce. Related topics. Google Analytics 4 (GA4)Marketing artificial intelligence (AI). Fuel up with …
6 Ways Home Service Pros Can Use AI Tools To Attract More Customers
Forbes
The technology can automatically handle timing and segmentation. To get started, look for AI-powered email marketing platforms that offer features …
Demis Hassabis Tells Undergrads To Get ‘Unbelievably Proficient’ With AI Tools, Google DeepMind CEO Calls It Better Bet Than Traditional Internships
Yahoo Finance
The AI Marketing Platform Backed by Insiders from Google, Meta, and Amazon — Invest at $0.85/Share. If there was a new fund backed by Jeff Bezos …
Legacy tech vendors and AI-only startups will battle for dealers at 2026 NADA Show
Automotive News
Established technology vendors are enhancing their tools with AI while smaller AI … Artificial intelligence companies won’t be hard to miss at …
AI’s ongoing evolution in corporate travel
PhocusWire
… artificial intelligence (AI) … Phocuswright to launch Travel Marketing AI Summit in March.
This whole AI thing is simpler than you think*
Fast Company
It’s the humans who bring the complexity, culture, and chaos. Most companies are trying to run their 21st-century AI-enabled companies on 20th-century industrial age architectures. The goals and the values are simply not aligned.
4 AI Tools to Help You Start a Profitable Solo Business in 2026
Entrepreneur
Compare 25+ AI models in one platform starting at $39. By Entrepreneur Store. Marketing. The First Step to a Successful Career Pivot — …
Why Marketing Ops Is Becoming the Most Strategic AI Role in the Organization
MarketingProfs
Rapid shifts in technology, powered by the meteoric rise of AI-enabled workflows, have vaulted marketing operations teams from ticket tacklers to …
Marketers on Fire: Intuit CMO Talks New Platform Positioning, AI’s Role in Marketing and Quickbooks’ Latest Campaign
Chief Marketer
… AI Marketing Tools. From the Chief Marketer. Corporate Social Responsibility · Silence Used to Feel Safer. It Isn’t Always. Not Anymore. From PR News.
Marketing Strategy Tools : AI Marketing Plan
Trend Hunter
Democratization of Marketing Expertise – AI tools like marketing plan … Marketing Technology – The marketing technology sector is …
What Is Agentic AI? Examples, Benefits & Enterprise Use Cases
Adobe for Business
Marketing teams have moved past the question of whether AI matters. The new challenge is making it work at scale, integrated across tools, teams, …
The State Of GenAI And Consumers For 2026
Forrester
AI is moving beyond a novel technology explored by early adopters … A majority of consumers use AI tools as the new “answer engine.” In all …
‘If you can’t keep up with AI, you can’t work here’: high-tech’s new message in the artificial intelligence era*
Ynet News
… tools simply can’t work at a technology company.” 3 View gallery. גיל רוזן. Gil Rosen, president of Amdocs’ marketing division (Photo: Adi Orni).
Developers say AI coding tools work—and that’s precisely what worries them
Ars Technica
… technology works, but remains divided on whether that’s entirely good news. … AI coding tools easily take care of the surface level of detail.