AI’s got a brand problem. The CEOs aren’t helping
Fast Company
Most companies want to sell you on their product. AI companies do too. They just have a funny way of doing it.
The “AI Job Apocalypse” Is a Complete Fantasy?
Andreesen Horowitz
The AI Alarmist, “Permanent Underclass” panic isn’t a convincing story. It isn’t even a new story. It’s the “lump-of-labor” fallacy, with updated branding.
This week’s news sponsored by AI Studios by AI Video Cut
AI Video Cut uses speech-recognition and AI to transform long videos (webinars, interviews, demos) into shareable short clips. Upload a video or paste a URL, and the tool identifies key moments, extracts highlights, auto-adds captions, and lets you set clip length or aspect ratio — perfect for TikTok, Shorts, or social promos.
AI Companies Are Selling Heartwarming Ads – They’re Racing To Automate Your Job*
Search Engine Journal
AI companies are telling consumers one story and investors another. For SEO and content professionals, knowing which one to act on makes all the difference.
AI Update, May 8, 2026: AI News and Views From the Past Week
MarketingProfs
… AI Master Classes Modern Email Marketing … technology, and automated writing tools become increasingly common across film production workflows.
AI’s ‘Horrible Economics’ Aren’t the Problem, But the Plumbing Might Be*
RealClearMarkets
A widely read piece in Futurism declared that “the horrible economics of AI are starting to come crashing down.” The argument makes three errors—and misses what may be the bigger risk in the AI buildout.
This company boldly asks you to replace human workers with AI. Its strategy is working well, in one way
Fast Company
Social media can’t stop talking about Artisan’s anti-human marketing campaign.
AI is rewiring creator marketing, and most brands aren’t keeping up | Edelman
Edelman
AI in marketing isn’t theoretical anymore, it’s operational. That … There is no shortage of AI tools in the market. There is a shortage of …
As AI tools reshape brand discovery, founders look for new ways to measure visibility
Technical.ly
“AI can find your brand anywhere,” Wruble said, “and that is another blessing and a curse of this technology.” Before you go… Subscribe to Technical …
The Whole Point Was The Mess
Search Engine Journal
LLMs read unstructured language by design. The GEO/AEO playbook is SEO best practices repackaged as novelty.
BBC Audio | The Interface | Who is really paying the influencers?
BBC
… AI” while quietly stoking fear about Chinese AI. Marketing agencies are reportedly offering creators thousands of dollars per post to weave in …
AI is exposing marketing’s localization gap
The Drum
Technology Artificial Intelligence. AI is exposing marketing’s localization gap. By Bernie Bingham, Chief strategy officer. Spark. |. Member article.
AI Performance Marketing Market to Reach USD 38.7 Billion by 2036 as AI-Led Campaign Automation and Cross-Channel Optimization Accelerate Digital Advertising Efficiency
Morningstar
… Technology Evolution: AI Campaign Orchestration and Creative Automation Drive Innovation. The evolution of AI performance marketing is being shaped …
Earning Buyer Trust in an AI Driven Marketing World
Demand Gen Report
Marketing Technology Market · Iterable AI Agent · Madison Logic … Artificial intelligence (AI) sits at the center of modern demand generation.
Why Your Marketing Team’s AI Problem Is Actually a Workflow Problem
CMS Wire
Most marketing teams are using AI. Few have made it operational. The gap isn’t the technology — it’s the workflow.
Sector Snapshot: Sales And Marketing Gets An AI Makeover
Crunchbase News
… marketing and customer experience management technology. … Also last month, Actively, developer of agentic AI tools for go-to-market teams, secured …
Penn: AI won’t replace your marketing team—it will push them further
Long Island Business News
Either hand the keys to the technology, or resist it entirely. Both are losing strategies in 2026. What actually works is pairing the right AI tools …
Agentic AI for marketing: Reimagine end-to-end customer experiences
CIO
Instead of treating AI as a series of point tools, Adobe connects agents across the full marketing lifecycle and provides a unified platform with real …
When AI Transparency Backfires
Wharton Knowledge – University of Pennsylvania
Wharton marketing professor explains how AI, chatbots, and … Standard AI interpretability tools, including partial dependence plots …
SAP and Google Cloud team up to build smarter AI for marketing
Okoone
SAP and Google Cloud launch multi-agent AI integration to unify data, enhance marketing. Technology & Innovation. SAP and Google Cloud team up to …
New Luxury Presence platform combines AI tools and marketing
Housing Wire
Luxury Presence said the platform pairs its AI tools with a team of more than 500 marketing and technology professionals who assist agents with …
Martech 2026: AI drives a major industry reset
MarTech
MarTech » Marketing technology » Martech 2026: AI drives a major industry reset … Marketing artificial intelligence (AI). 4 minutes read. Why we trust …
StackAdapt Announces AI-Powered Marketing Capabilities Through Ads in ChatGPT Pilot
Business Wire
This new integration makes campaign intelligence directly accessible within AI tools such as Claude. The MCP Server extends the capabilities of …
Ex-Microsoft Marketer Used Free AI to Launch Her First Solo Venture
Business Insider
Kristin Ginn founded trnsfrmAItn, an AI consulting firm, using free AI tools for business testing, strategy, and client acquisition … marketing for AI …
AI Donor Communications: Strategy Over Speed
NonProfit PRO
Nonprofits are overwhelmingly adopting artificial intelligence (AI). … AI tools are excellent at identifying donors who have given over the …
Anthropic boss predicts first one-person $1bn company by year end
The Times
… artificial intelligence tools to automate functions from marketing to data analysis. The AI start-up co-founder said that the tools … Technology …
The Psychological Costs of Adopting AI*
Harvard Business Review
As companies adopt AI, many are focused on improving efficiency and productivity—benefits advertised by the AI companies themselves. That focus might be a mistake.
AI power users are pulling away from everyone else, Microsoft says
Fast Company
The company’s 2026 Work Trend Index shows ‘frontier professionals’ creating higher-value work and deciding when to rely on AI.
How AI is reshaping the future of marketing
EY
and 62% cite fragmented tools/data as limiting AI. … EY Studio+ helps marketing leaders provide growth by connecting strategy, data and technology, …
Software needs to evolve to make way for the agents
Axios
AI makers have trained agents to use software like people do. Now the industry is starting to build software meant for agents instead.
Google Says Search Is Fine, AI Insiders Say the Median Person Has No Future*
Search Engine Journal
The same week Google hit record Search revenue, AI insiders were privately predicting mass job displacement. Here’s what both mean for your strategy.
How is AI Changing Retail Strategy Now?
Total Retail
Artificial Intelligence (AI), Marketing. May 4, 2026. How is AI Changing … Consumers are getting more comfortable using different kinds of AI tools to …
Best AI Writing Tools for 2026: Top Picks for Teams
Slack
Everyone from the CEO to marketing and sales staff can use AI-powered writing tools to bring clarity and professionalism to their written …
AI will not kill marketing, but it will reshape it beyond recognition
Visionary Marketing
… marketing, technology, and consumer behaviour from his base in Paris. In a wide-ranging conversation, he cuts through the European Gen AI paradox …
Agentic AI vs Generative AI: Comparing Autonomy, Workflows, and Use Cases
Databricks
Definitions: Agentic AI, AI Agents, and Generative Models within Artificial Intelligence … By contrast, gen AI tools excel in marketing content …
How marketing leaders are succeeding in the AI era
MarTech
… AI tools to research … The opinions they express are their own. Related topics. Marketing artificial intelligence (AI)Marketing management.
Turn your data into decisions: 3 things your business needs for growth in the AI era
Google Blog
Turn your data into decisions: 3 things your business needs for growth in the AI era … Register for Google Marketing Live to see these tools in action …
How Adobe and IBM power agentic AI for enterprise marketing
Adobe for Business
For technology leaders, enterprise AI conversations have fundamentally shifted. … Rather than accumulating isolated, domain-specific AI tools that …
AI brands are pumping ad dollars into linear TV
Marketing Brew
Meanwhile, even as adoption of AI tools grows, consumer sentiment about the tools remains divided. “Really starting this year, our OpenAIs and …
Do we really need humans in the loop? Some thoughts on where it helps and where it slows things down in Marketing
diginomica
When gen AI first arrived, and Marketing teams were working with brand-new AI technology, this may have been true. But AI is advancing so fast that …
AI won’t kill your job — it will kill the path to your first one*
Fortune
On the surface, the broad labor market looks fine. Unemployment remains near historic lows, around 4%. But look closer, and the cracks begin to appear: unemployment among recent graduates has climbed to nearly 6%, rising twice as fast as the rest of the workforce since 2022.
AI is wiping out entry-level jobs. Here’s how to surf the wave and not get crushed by it
Fast Company
The story is both more hopeful, and more complicated, than the data suggest.
The state of generative AI in the creator economy
Digiday
“Our goal is to build AI technology that empowers human creativity … AI tools like ChatGPT and Claude). Prior to its official March 18 …
As generative AI dominates marketer’s minds, the metaverse is collecting dust
eMarketer
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → … Social Media MarketingArtificial Intelligence (AI)Connected TVsWorldwide …
Zoom Recognizes the Rise of AI-Powered Businesses of One with Inaugural Solopreneur 50
zoom.com
Information Technology Information Technology · Customer Experience … AI and digital tools to turn creative ideas into outcomes. Unlike …
Move Faster from Insight to Action with AI-Powered Fusion Data Intelligence
Oracle Blogs
Most organizations today face a common challenge: too many tools, inconsistent metrics, and disconnected insights. … Leading global marketing for AI …
Half of B2B Software Buyers Now Start Their Research with AI Chatbots: G2
Demand Gen Report
Marketing Technology Market · Iterable AI Agent · Madison Logic Dashboard … A new report from G2 highlights the impact that artificial intelligence ( …
Reddit AI ad tools support community-led performance marketing
Marketing Tech News
Reddit AI ad tools support community-led performance marketing · Muhammad … artificial intelligence. Analysts at B.Riley Securities said …
Is AI Search Killing The Hotel Website?
Hospitality Net
Artificial intelligence is reshaping online travel, handing travelers tools to bypass the middlemen. … TechnologySales & MarketingDevelopment …
How Qualcomm is building an iconic consumer brand for the AI era
Marketing Dive
… artificial intelligence becomes a larger part of consumers’ lives. … How AI Helps Marketing Teams Scale Without Burnout Custom content for monday.com.
The middle manager’s AI survival guide*
Fast Company
Mass layoffs and mixed messages—but also a shot at reinvention: 35 people caught in the middle share their war stories and hard-won advice.
1 big thing: Your future-proof leader?
Axios
Your employer’s job is getting harder, faster, too. Companies are being redesigned from the top down around AI. The leaders who get it right will look very different from the ones who don’t.
AI Agents Are Rewriting Marketing
YouTube
… AI Research Program, explains how AI agents are transforming modern marketing … Tools for Leaders – A searchable database of more than 10000 …
Is the AI bubble about to burst, or is it recalibrating?*
TechTarget
Massive investment is flowing into AI, but rising costs and inconsistent returns are testing whether the boom is sustainable and can deliver long-term business value.
What’s POSSIBLE With AI
AdExchanger
How will AI change marketing? The POSSIBLE conference was awash with clues about how this new technology will be adopted by the marketing community.
Are we losing our minds to AI?
Fast Company
Two of the world’s most powerful men had to be chided by a judge to be more civil to one another, while violence and brickbats erupt online and offline. What’s going on?
OpenAI Enables Marketing Cookies by Default for Free ChatGPT Users
WIRED
… AI tools and features. “Nothing about our policy of not sharing … marketing service providers, and information technology providers. We …
SAP and Google Cloud partner on AI-driven marketing tools
MSN
Why human expertise still matters in the AI era. In affiliate marketing, relying solely on technology often underperforms because success depends on …
Prompting Progress: How Webflow Orchestrates an AI-Native Team in Slack
Slack
Marketing teams today are expected to move at the speed of social, yet they are often slowed down by fragmented tools and manual handoffs. Webflow is …
AI Update, May 1, 2026: AI News and Views From the Past Week
MarketingProfs
… marketing technology, targeting … Despite widespread use of AI tools among Gen Z, sentiment toward the technology is increasingly negative.
$18M Secured: Building a Board-Ready Business Case for Marketing Transformation
iCrossing
Technology & Operations Modernization: Assessed current-state capabilities and built a roadmap for CRM integration, AI-powered personalization, and …