Marketing’s AI agents are only as good as the data they’re built on*
eMarketer
Most AI innovation in marketing is happening at the downstream level, in email service providers, demand-side platforms, and creative tools. But these agents face a fundamental limitation.
AI could trigger a layoff trap that even smart CEOs can’t escape*
Business Insider
Economists are warning that AI could push companies into a wave of layoffs that ends in self-destruction. CEOs can become trapped in a race to automate that erodes consumer spending on which their businesses depend.
This week’s news sponsored by SmarterQueue
SmarterQueue is an AI-powered social media management platform that helps marketers plan, schedule, recycle, and optimize content across multiple social networks. It uses AI to generate post variations, recommend content categories, and identify the best publishing times, enabling users to maintain a consistent social presence while maximizing the value of evergreen content.
AI is replacing creativity with ‘average’*
Fast Company
As AI floods the internet with clean, correct, and increasingly interchangeable content, we are losing original thinking.
Big tech sovereign AI tools promise control, but drive lock-in*
CIO Dive
Nvidia has emerged as a dominant player in sovereign AI, which accounts for roughly 14% of the company’s revenue, according to a Stanford HAI study.
Optimove Makes Marketing Personal for Millions with AI
Snowflake
Optimove Makes Marketing Personal for Millions with AI. Processing … Technology abstract lines and dots connect background with hexagons.
AI for Marketing Decision Support: How CMOs Drive Enterprise Growth
Gartner
ToolsPractical ways … technology based on how AI is changing costs and value. Setting your vision for AI-powered marketing by defining what an AI …
AI customer service: the future of service operations
EY
Artificial Intelligence (AI) · Strategy, Transaction … How AI is reshaping the future of marketing.
OpenAI blamed a hacking event on its AI models gone rogue. Here is what to know
NPR
ChatGPT maker OpenAI says it is still investigating the “unprecedented cyber incident” that led its artificial intelligence … Technology. “This …
The Agentic AI Race: Why The Tortoise May Beat The Hare
Forrester
… marketing communications. Thanks for signing up. Stay tuned for updates from the Forrester blogs. Secure AI Agents Before You Scale. Scaling AI …
Workers are interested in creative AI tools. But hardly any are using them
Fast Company
Artificial intelligence is changing how people view creativity in the workplace. … AI tools. And another one in three workers said they would like to …
From Siloed Tools to AI-Powered Service: PowerSchool’s Story
Salesforce
Marketing AI · Email Marketing, Mobile, & Advertising · B2B Marketing … Keep up with Salesforce’s AI research team and stay on the cutting edge of …
AI Tools Let Anyone Create Dashboards to Monitor Almost Anything: Here’s How
WSJ
AI Tools Let Anyone Create Dashboards to Monitor Almost Anything: Here’s How. WSJ’s Nicole Nguyen shows viewers how she created a custom dashboard …
Your AI isn’t failing — your metrics are
TechTarget
AI doesn’t know what matters to your organization. It only knows what the business measures — and weak metrics become problems when AI treats them as the goal.
First AI takes the calls. Then your company stops listening
Fast Company
AI is taking over the front line. Whether that deafens your company or sharpens its hearing depends on decisions leaders make now.
Why Marketing’s AI Progress Is Stalling at Scale – New Research from Screendragon
Yahoo Finance UK
Despite significant advances in technology and widespread AI adoption, much of marketing work is still managed through fragmented, manual and …
Snowflake CoCo: Built to Scale Enterprise AI with Trust
Snowflake
Unlike general-purpose AI coding tools, it comes with your Snowflake … Arun Agarwal. AI Product Marketing, Snowflake. Alan Yu. Staff Product …
Marketing doesn’t have an AI problem. It has a knowledge problem*
The Drum
Marketing Artificial Intelligence. Marketing doesn’t have an AI problem … Marketing doesn’t have a technology problem anymore. It has a …
The last mile: why great first-party data still doesn’t make great marketing
Databricks
In the composable canvas, new tools and AI agents plug into a shared data foundation instantly. … Elizabeth Dobbs, AVP of Marketing Technology …
As AI Becomes The Infrastructure, Judgment Becomes The Strategy?
MediaPost
As AI becomes embedded across virtually every major marketing platform, access to the technology is becoming less differentiating. Describing a …
Fitz Maro Will Show the AI System That Gives Him More Time for Ideas at Golden Drum
Media Marketing
His team combines AI, new technologies, immersive experiences and creative storytelling to turn brand ideas into interactive campaigns and technology- …
Miami’s AI Fundamentals helps give an introduction to an evolving technology
Miami University
“Using AI and Common AI Tools” with Glenn Platt, C. Michael Armstrong Professor of Network Technology and Management; “AI Prompt/Context Engineering” …
Gap between Gen AI experimentation and driving impact, research suggests
Marketing Week
“It suggests many advertisers are using the tools, but that they are still working out how to turn that usage into better marketing,” he says. “The …
AI Won’t Save Your Transformation*
Forrester
… AI and its enablers into their repository of tools. In short: The language … As companies look for practical ways to apply AI across marketing …
Executive Spotlight | Unlocking the Potential of A.I in Marketing
TIME
Executive Spotlight | Unlocking the Potential of A.I in Marketing … tools for advertisers and the results they are seeing that show time and …
The coming burnout from managing AI agents
Fast Company
Technology leaders are very comfortable talking about productivity. We are less comfortable talking about mental strain, especially when the thing creating the tension is the very thing we are excited to adopt.
Gartner Forecasts Worldwide AI Platforms and Models Market to Grow 63% in 2026
Gartner
… tools … Gartner is the indispensable partner to C-Level executives and technology providers as they implement AI strategies to achieve their mission- …
How a Museum Marketing Team Used AI to Bring People Closer to Art
YouTube
In 2025, Harvard Art Museums considered using generative artificial intelligence in a marketing campaign to increase visitor engagement and …
‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof*
Digiday
“The industry started at time saving,” said Caroline Giegerich, vp of AI and marketing innovation at the IAB. … AI tools and staff training. In …
TikTok report explores creative AI optimization for brands
Social Media Today
Marketing strategy group Warc partnered with TikTok on a new report that explored the influence of artificial intelligence tools on marketing workflow …
Stop buying AI and start buying capabilities*
MarTech
The opinions they express are their own. Related topics. Marketing artificial intelligence (AI)Marketing technology.
HubSpot’s Angie O’Dowd on How AI Is Redefining the Partner Role Beyond Implementation
Demand Gen Report
Marketing Technology Market · Iterable AI Agent · Madison Logic Dashboard … The driving force behind that growth is the shift from experimenting with …
inMOLA Launches AI-Powered Marketing Decision Engine That Tells Brands What to Do Next
Markets Insider – Business Insider
Marketing in AI-Powered Decision Engine … At the center of the platform is a principle most marketing tools ignore: performance is relative.
AI ops tools will create console sprawl and break IT more often: Gartner*
The Register
By 2030, a quarter of the IT ops work you do now will be handled by an unsupervised clanker. Gartner thinks there’ll be pain before AI-powered automation pays off.
Will AI replace data analysts: A year and a half later?
TechTarget
Organizations should foster and fund — not terminate — entry-level positions in favor of AI. Junior talent is key to the long-term success of AI agents.
B2B growth leaders are three times more likely to double AI investment, and agentic workflows are why?
MarketScale
Two of the world’s largest strategy consultancies published research on the same day with the same uncomfortable finding: most B2B companies are already doing something with AI, and most of them are not getting much back for it.
25+ AI Tools For Entrepreneurs: Best Business Management Software
Salesforce
But with artificial intelligence (AI) tools, we’ve come a long way — and … AI tools for marketing: Reach the right people at the right time.
Exclusive: 34 CEOs on what thrills and terrifies them about agentic AI
Fast Company
Nobody is ready, but that doesn’t matter. Leaders from defense to marketing share what they’re doing now and why. Says one: ‘If we do this right, it won’t feel like AI at all.’
World leaders confront AI layoffs; more in store for contact centers?
TechTarget
Apprenticeship may solve the problem of training new contact center hires after AI vacuums up all the entry-level jobs humans now perform.
Answer Engines’ Next Act: From Visibility To Growth
Forrester
TECHNOLOGY. Data, AI & Analytics · Security & Risk · Technology … Turn Search Marketing Into AI-Integrated Brand Building. Our new report …
AI Update, July 17, 2026: AI News and Views From the Past Week
MarketingProfs
… AI tools become more capable and practical use cases expand. Importance for marketers: AI adoption remains uneven across marketing disciplines.
AI Is Coming for Your Job Title*
PYMNTS.com
Nearly two-thirds were outside traditional technology fields. That produces titles such as AI marketing manager, AI learning specialist, responsible …
Look past AI to see where martech is going*
MarTech
… tools the technology made, finally caught up to the theory. … Content management systems (CMS)Marketing artificial intelligence (AI)Marketing …
Adobe (ADBE) Is Up 5.7% After Expanding AI Marketing Tools Across Experience Cloud
Simply Wall St
Adobe (ADBE) Is Up 5.7% After Expanding AI Marketing Tools Across Experience Cloud – Has The Bull Case Changed? … This technology could replace …