ActiveCampaign
Total ratings: 17,466
Average score: 8.97
An AI-powered marketing automation and CRM platform that helps businesses personalize customer experiences across email, SMS, and social channels. It uses machine learning to optimize send times, segment audiences, and automate customer journeys. The platform streamlines communication, boosts engagement, and supports sales with predictive insights and behavior-based triggers.
HubSpot
Total ratings: 23,871
Average score: 8.77
HubSpot is an AI-powered marketing, sales, and customer service platform that helps businesses attract, engage, and retain customers. Its AI tools assist with content creation, lead scoring, email optimization, and chat automation. HubSpot integrates CRM and marketing automation to personalize outreach and improve customer journey management across all touchpoints.
Zapier
Total ratings: 5,147
Average score: 9.23
Zapier is a powerful automation tool that connects various marketing applications and automates workflows. It uses AI to streamline tasks such as data transfer, lead management, and campaign tracking across different platforms. Zapier's extensive integration capabilities make it an essential tool for marketers looking to improve efficiency and productivity.
Omnisend
Total ratings: 1,805
Average score: 9.26
An AI-powered marketing automation platform tailored for ecommerce businesses. It enables personalized communication across email, SMS, and push notifications using behavior-based triggers. Omnisend leverages AI to optimize send times, segment audiences, and automate workflows, helping brands increase engagement, boost sales, and deliver consistent customer experiences.
VWO
Total ratings: 1,099
Average score: 8.58
VWO (Visual Website Optimizer) is an AI-powered experimentation and optimization platform that helps businesses improve website performance through A/B testing, multivariate testing, and behavioral targeting. It uses ML to analyze user behavior, personalize experiences, and identify winning variations, enabling data-driven decisions that enhance conversions and user engagement.
Adobe Marketo Engage
Total ratings: 6,394
Average score: 8.25
Marketo is an AI-powered marketing automation platform by Adobe that helps businesses streamline lead management, campaign execution, and customer engagement. It uses AI to score leads, personalize content, and optimize email marketing and customer journeys. Marketo supports multichannel campaigns and provides analytics to improve marketing performance and ROI.
Empilfi
Total ratings: 592
Average score: 8.52
Emplifi is an AI-powered customer experience platform that streamlines social media marketing, customer service, and ecommerce support. It uses AI to manage content scheduling, analyze audience engagement, and deliver real-time insights across channels. Emplifi also enhances customer care with chatbots and sentiment analysis to optimize brand communication and loyalty.
Salesforce B2B Marketing Automation (formerly Pardot)
Total ratings: 4,343
Average score: 8.02
Salesforce B2B Marketing Automation (formerly Pardot) is an AI-driven platform designed to help B2B marketers generate and nurture leads. It uses AI to personalize email campaigns, score prospects, and automate workflows. Integrated with Salesforce CRM, it enables seamless sales and marketing alignment, campaign tracking, and ROI-focused decision-making.
Optimizely
Total ratings: 428
Average score: 8.33
An AI-powered marketing automation and experimentation platform that helps businesses optimize digital experiences through A/B testing, personalization, and data-driven insights. It uses machine learning to analyze user behavior, deliver tailored content, and improve conversion rates across websites, apps, and campaigns, enabling continuous, evidence-based optimization at scale.
Adobe Target
Total ratings: 283
Average score: 8.27
Adobe Target is an AI-powered personalization and A/B testing platform that helps businesses optimize digital experiences. It uses Adobe Sensei’s machine learning to automate targeting, personalize content, and run experiments across web and mobile channels. The platform enables real-time audience segmentation and delivers tailored experiences to boost conversions.
GrowthLoop
Total ratings: 104
Average score: 9.4
GrowthLoop is a composable Customer Data Platform (CDP) and marketing automation platform that segments audiences and builds customer segments; orchestrates omnichannel marketing campaigns (email, ads, social, etc.); automates marketing workflows and journeys; uses AI agents to optimize campaigns; and provides campaign performance analytics and optimization.
Sweep
Total ratings: 26
Average score: 9.8
Sweep.io is an AI-powered go-to-market automation platform that streamlines revenue operations by integrating with CRM systems like Salesforce. It uses AI agents to automate workflows, update pipeline data, monitor account changes, and trigger actions across tools like Slack. Sweep enhances sales and marketing alignment by simplifying complex operational tasks.
Zeta
Total ratings: 48
Average score: 7.86
Zeta's AI marketing automation platform unifies identity, intelligence, and omnichannel activation by collecting customer data from multiple touchpoints, using 500+ AI agents to analyze patterns and behavior, then automatically executing personalized campaigns across email, SMS, display, social, and CTV channels with real-time optimization and intelligent recommendations.
Albert.ai
Total ratings: 1
Average score: 8.0
Albert.ai is an AI-powered digital marketing platform that automates and optimizes various aspects of digital advertising. It uses machine learning algorithms to manage ad campaigns across multiple channels, optimize ad spend, and improve audience targeting. Albert.ai can help marketers achieve better ROI and performance in their digital advertising efforts.