AI Will Replace Marketing Professionals! Or…Wait…Maybe Not
By Tom Pick |
There’s no question marketing professionals are using artificial intelligence (AI) tools in lots of interesting ways, from creating social posts and short videos to generating blog post ideas and mining large data sets for insights. There’s also no question that AI tools have advanced a lot in the past year. But a big question on the minds […]
Read More The Impact of AI on Social Media Marketing
By Tom Pick |
Contributed post. Artificial Intelligence (AI) has rapidly become woven into the fabric of our daily lives, subtly shaping how we interact, work, and even think. From the moment we unlock our phones to the tailored ads that follow us across the web, the effects of AI are everywhere. This technology has become a powerful tool […]
Read More How AI Results are Impacting Organic Search Traffic and What You Can Do About It
By Tom Pick |
It’s not your imagination; AI summaries at the top of search results in Google and Bing are reducing your organic search traffic. But there are digital marketing steps you can take to make the best of this ongoing change. The precise magnitude of the impact that artificial intelligence (AI) results from Google’s Gemini and Bing’s […]
Read More Seven Ways to Enhance B2B Marketing Strategies with AI
By Tom Pick |
Guest post by Scarlett Finley. B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. They lack the precision and efficiency needed to reach the right audience, at the right time, with the right message. According to a recent study, businesses that use AI in their […]
Read More How to Make Your Website “The Answer” in ChatGPT Queries
By Tom Pick |
How will artificial intelligence (AI) impact search engine optimization (SEO) strategies and tactics? How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking. Here are some answers. In a recent post here on how AI search […]
Read More How Will AI Search Impact SEO? Chris Penn Provides the Best Answers Yet
By Tom Pick |
There have been lots of questions swirling in marketing circles about how artificial intelligence (AI) will impact search engine optimization (SEO), and how SEO and content marketing practices will need to change to take advantage of AI. In a recent newsletter, Christopher S. Penn provided some of the best answers to date. His entire article […]
Read More The Technologies Having The Biggest Impact On The Workplace Right Now
By Tom Pick |
Contributed post. The business world is entering a new technological era. We’ve seen the industrial revolution, then the digital revolution, and are now on the cusp of a new revolution in technology. But what shape will it take? Here’s a look at five technologies making the biggest waves, and how they can benefit your business. […]
Read More The Role of AI in Marketing – And the Critical Importance of HI, CI, and GI
By Tom Pick |
Arguably, no technological development since the harnessing of the atom has generated the combination of terror and unbridled optimism as artificial intelligence (AI). Are the predictions, positive or negative, just so much hype? Or are they prescient? Or (worst case) understated? And what considerations are we missing in these discussions? Of course, a crucial distinction […]
Read More How to Integrate ChatGPT With Your CRM Software
By Tom Pick |
Sponsored post. The buzz around ChatGPT has grown rapidly since its release in November 2022. It uses AI models and deep learning to generate content, write or debug code, and solve problems. The developers of chatGPT also made it possible to integrate the AI chatbot with websites or apps. Benefits of adding ChatGPT to your […]
Read More Building Effective Prompts for the Midjourney AI Art Generator
By Tom Pick |
Sponsored post. Artificial intelligence has revolutionized content creation, particularly in the field of design. Midjourney, a popular AI design tool, allows users to bring their imagination to life with astonishing realism. However, to achieve results that align perfectly with your vision, it’s essential to learn how to communicate effectively with this AI. This post details […]
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