Top Marketing AI News Stories, Week of April 13, 2026

Gen Z Workers Pick Human-Only Output Over AI-Assisted*
Search Engine Journal
Gen Z workers surveyed by Gallup said they would trust work done without AI over AI-assisted output by more than 2-to-1, with the gap widening.

Nearly a third of workers admit to sabotaging their company’s AI strategy
Fast Company
Some employees who are fed up with AI are refusing to use the tech, while others are feeding sensitive company information to unapproved AI tools.

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White House chief of staff to meet with Anthropic CEO over its new Mythos AI model
PBS
And while some industry experts have questioned whether Anthropic’s claims of too-powerful AI technology were a marketing ploy, even some of the …

From hours to minutes: How Agentic AI gave marketers time back for what matters
AWS
In this post, we share how AWS Marketing’s Technology, AI, and … MCP is an open protocol that allows AI systems to connect directly to external tools …

How AI is transforming careers across industries – Gary W. Rollins College of Business
UTC Blogs
Artificial intelligence (AI) is rapidly changing how work is performed across industries including data analytics, finance, marketing, accounting and management. 

AI is changing Google searches from “queries to quests”
YouTube
With new developments in AI, Joshua Spanier, Vice President of AI and Marketing Strategy at Google, discusses … artificial intelligence is …

Agentic AI Marketing Tools That Improve Productivity and ROI
MarTech Cube
Agentic AI Marketing Tools That Improve Productivity and ROI in Marketing … As a trusted source of marketing technology insights, we provide …

How The Best Marketing Teams Are Building Smarter AI Foundations
Forbes
It’s not the AI technology that’s creating bottlenecks. It’s the architecture underneath the technology. Garbage In, Garbage Out. Marketing data is …

Longhouse speeds creative production with Adobe AI
Adobe for Business
Future of marketing & AITurn content into a growth engineTop CX … AI tools trained for commercial use. With Firefly’s commercially safe …

AI Update, April 17, 2026: AI News and Views From the Past Week
MarketingProfs
… Marketing Writing Bootcamp Marketing Writing Bootcamp: AI Master Classes Modern Email Marketing Essentials … AI coding tools surge as …

State of Marketing in an AI-Driven World: 2026 Adobe Report
Adobe for Business
Note: This chart shows the different ways marketing teams are using AI today. Bar chart showing how teams use AI today, with existing martech tools at …

Transforming the marketing function at Microsoft with AI – Inside Track Blog
Microsoft
Contrary to people’s fears about AI, this technology is tremendously … AI tools won’t get things right the first time. You need a good …

AI in B2B Marketing: How Full-Funnel Integration Is Driving Growth
B2B Marketing
Marketing Operations and Technology (MarTech) · People, Teams and … AI-powered content creation tools improved brief quality, reduced copy …

How to protect your career and save your paycheck as AI eliminates jobs?
WCPO
Finance and marketing: Data analytics and entry-level marketing positions are shrinking. … AI tools,” Bovard said. Bovard recommends familiarizing …

Implementing AI in business without dying in the attempt
Royal European Academy of Doctors
… Marketing, and corresponding … The companies that achieve the greatest return from this technology understand that artificial intelligence …

The Tightrope Walkers: Conversational AI Must Bridge Modern AI And Contact Center Reality
Forrester
This requires taming AI with tools for enterprise-grade observability and enforceable guardrails. In addition, conversational AI platforms must …

How leaders can cross the AI adoption gap
Adobe for Business
The result is tighter alignment across marketing, technology, and risk functions around a single decision-making cadence. … AI tools are …

‘Don’t trust those models’: How marketers are thinking about the next era of transparency*
Marketing Brew
… AI tools … As AI continues to transform marketing, increasing transparency into how the tech works will be key, according to several marketers …

This startup raised $27 million to help ‘solopreneurs’ with AI. Read the pitch deck. – Business Insider
Business Insider
Nuseir Yassin’s startup, Nas.com, uses AI tools to help entrepreneurs with a range of business functions like marketing and storefront design.

Hightouch reaches $100M ARR fueled by marketing tools powered by AI
TechCrunch
Hightouch reaches $100M ARR fueled by marketing tools powered by AI … AI, Exclusive, Hightouch, marketing-technology, Startups.

Understanding the use of AI among small businesses
JPMorgan Chase
As artificial intelligence (AI) tools became widely accessible in recent years, questions emerged about whether this technology would follow …

Why Most CRM AI Still Leaves Marketing Guessing
Oracle Blogs
Customer Experience, Customer Experience Strategy, Customer Experience Technology, Marketing. Why Most CRM AI Still Leaves Marketing Guessing. April …

Google to retire Dynamic Search Ads in favor of AI Max
Search Engine Land
These tools are being … Topics on this page. GoogleArtificial intelligenceSearch engine marketingGoogle AdsCost per actionOnline advertising. + …

AI Search Will Crack The Foundation Of B2B Marketing’s Accountability Model
Forrester
TECHNOLOGY. Data, AI & Analytics · Security & Risk · Technology Architecture And Delivery · Technology. B2B. B2B Marketing · Product Management …

AI Reshapes Email Marketing Performance: Study
MarTech Cube
… tools to measure AI’s impact.” Alongside its AI findings … As a trusted source of marketing technology insights, we provide high …

1 big thing: The kids aren’t AI-right
Axios
America, we have a problem: Young adults are scared and unprepared for the AI revolution upending their early career choices and prospects.

Sam Altman: “De-escalate the rhetoric”*
Axios
“It will not all go well,” Altman admits in 1,100-word essay posted Friday, April 10. “The fear and anxiety about AI is justified; we are in the process of witnessing the largest change to society in a long time, and perhaps ever.”

Visible AI in marketing is four times more likely to cost brands trust than build it*
eMarketer
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → … Artificial Intelligence (AI)Consumer Attitudes on MarketingContent Marketing …

AI companies make powerful tech – but they’re also savvy marketers
The Guardian
Hype has obscured the public’s understanding of generative AI since the technology’s advent. … AI (artificial intelligence) · TechScape newsletter …

Using AI For Marketing: Seven Priorities CMOs Are Actually Putting In Place
Forbes
… marketing uses “AI embedded from the start” tools. Humans must remain at the start, center and end of AI-first processes. Oversight protects …

Why more AI tools won’t maximize marketing impact*
Capgemini
Why more AI tools won’t maximize marketing impact. … For decades, the onrush of digital technology has put marketing and IT teams under pressure …

FINNY Launches Hunter AI to Automate Advisor Marketing
Wealth Management
FINNY AI, the artificial intelligence-powered growth and marketing … AI marketing and lead generation technology providers. Related:Finny and …

Sustaining Scientific Collections in the Age of AI – Federation of American Scientists
Federation of American Scientists
… AI for science expressed by their marketing and executives. 04.13.26 | 10 min read. read more · Emerging Technology. Blog. Allies or Adversaries …

New Validity Research Reveals How AI Integration Is Reshaping Email Marketing Performance
PR Newswire
… tools to measure AI’s impact.” Alongside its AI findings, Validity’s … We built Validity’s AI-powered marketing success platform to help marketers …

Tesco partners with Adobe to ramp up AI‑driven personalised marketing
Reuters
… artificial intelligence ​in analysing customer data, aiming to boost … Tesco partners with Adobe to ramp up AI‑driven personalised marketing.

HubSpot AEO Launch: Context-Aware AI in CRM and Marketing
CX Today
AI & Automation in CXMarketing & Sales TechnologyNews. Published … In marketing, AI tools that lack business context often results in loss …

Artificial Intelligence Index Report*
Stanford HAI
Gemini Deep Think earned a gold medal at IMO, yet the top model reads analog clocks correctly just 50.1% of the time. AI agents made a leap from 12% to ~66% task success, though they still fail roughly 1 in 3 attempts on structured benchmarks.

Top leadership experts sound the alarm on the AI doomsday: bosses are choosing tech over people?
Fortune on MSN
Imagine someone upstream in your company just deployed an AI agent. Their throughput doubles overnight. Work starts flying to you at twice the speed. But you’re still in Excel. You still don’t have access to the company’s data lake. Overnight, you’ve become the bottleneck.

GenAI in product manufacturing cuts costs but adds risks?
TechTarget
In product design and manufacturing, GenAI systems are consolidating supplier data, improving processes and cutting significant software costs — yet they raise unique concerns.

The white-collar jobs most exposed to AI, according to Anthropic’s own data
Fortune on MSN
AI can theoretically automate 94% of computer and math tasks but currently handles only about 33%. In business, finance, legal, and office administration roles, the story is similar.

Josh Rosen on the AI Hype Cycle: Why Human Strategy Still Determines Media Success?
Financial Content
… technology alone can achieve. Josh Rosen believes that while AI has … As AI tools become more accessible, there is a growing temptation to …

‘Too powerful for the public’: inside Anthropic’s bid to win the AI publicity war
The Guardian
… AI (artificial intelligence). ‘Too powerful for the public … AI company is brilliant at marketing. In the past months, Anthropic has …

What Marketing Leaders Should Not Miss At CX Forum West
Forrester
AI readiness is less about tools and more about leadership. The deep-dive … AI outcomes long before technology is deployed. Together, these …
Chilling marketing fail A startup founder’s “Your family is going to die” AI promo sparks outrage and …

RET Ventures: AI Accelerator Program Launched To Support Early-Stage Rental Technology Startups
Pulse 2.0
RET Ventures: AI Accelerator Program Launched To Support Early-Stage Rental Technology Startups … Marketing Conference in Huntington Beach …

Mythos AI alarm bells: Fair warning or marketing hype?
The Star
The company is among several contenders in a fierce artificial intelligence race. Promoting the awe of Anthropic’s own technology boosts business and …

Global Business Pages Announces Major Platform Expansion with 60 New Visibility and Growth Upgrades
Ventura County Star
… tools typically found across multiple marketing platforms. The new … AI insights, advertising exposure, and global promotional tools.

Shake Shack Unveils Restaurant Technology Initiative Focused on AI, Loyalty and Unified Commerce
Restaurant Technology News
Shake Shack Unveils Restaurant Technology Initiative Focused on AI, Loyalty and Unified Commerce … Artificial intelligence is another core …

Auto Agentic Launches The First Coordinated Intelligence System
South Bend Tribune
… AI tools that work against each other instead of together. Your … technology and implementing coordinated AI operations directly within …