Shoppers aren’t impressed by AI-generated marketing*
eMarketer
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → … Consumer Attitudes on MarketingArtificial Intelligence (AI)Worldwide …
Behind the Curtain: We’ve been warned*
Axios
The man running the most-adopted AI product in history, hours after someone tried to kill him at his home, publicly acknowledged that the anxiety about his technology is warranted — and neither he nor anyone else knows exactly where we’re headed.
This week’s news sponsored by AI Studios by SE Ranking
SE Ranking’s AI-powered SEO software helps businesses improve their search engine rankings by offering keyword research, competitor analysis, on-page optimization, and backlink tracking. The AI analyzes website performance, provides actionable insights, and automates tasks like content optimization and technical audits, making SEO more efficient and data-driven for better results.
Why most AI pilots fail to scale?
Fast Company
Deloitte Consulting’s CEO and Chair lays out a seven step process for turning AI pilots into enterprise impact.
Gen-Z is losing faith in AI—and that’s a serious problem for employers
MSN
From job anxiety to burnout, the most tech-native generation is questioning whether AI is helping—or hurting—work.
AI marketing tools shift focus from search to ecosystem impact
MSN
A wave of AI-powered marketing tools is moving beyond analytics to directly influencing decisions, customer interactions, and brand visibility in …
How AI is upending the B2B marketing funnel?
Fast Company
How AI is upending the B2B marketing funnel … It needs to be intelligible to two very different audiences simultaneously: AI tools and your actual …
Marketers question expensive AI visibility tools as inconsistent results fuel skepticism*
Digiday
Meanwhile, some agencies and brands are building internal AI visibility tracking tools to curb costs. For example, “social-first” marketing agency …
FAQ on inbound marketing: How AI and GTM engineering are rewriting the playbook in 2026
eMarketer
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → … How are AI tools changing the marketing-to-sales handoff? The …
How AI is Reshaping the Role of Marketing Managers in 2026
Shoolini University
The Skills marketing managers need in 2026 include: Data analysis; Understanding AI tools; Strategic thinking; Creativity with technology …
The marketing activation gap has a fix: Databricks and Stitch partner to turn data infrastrucure into marketing performance
Databricks
They’re making architectural decisions today that let them move faster as AI tools get better. The ones still exporting CSVs, waiting three days …
How is marketing automation affecting the work agencies do?
The Drum
Technology Artificial Intelligence. How is marketing automation … AI tools and losing some key analytical, planning, and creative skills.
X Revamps Its Ads Manager, Folding in New AI Performance Tools
ADWEEK
AI tools within the platform will help advertisers create campaigns … ADWEEK Daily delivers the most important headlines in marketing, media, and tech …
Google rolls out new tools to automate even more of the marketing process
Marketing Brew
Marketing Brew broke down the latest AI Max announcements below. … Tech companies are churning out agentic AI tools, but agencies are still scratching …
Meta opens its ad ecosystem to third-party AI tools
Digiday
Meta opens its ad ecosystem to third-party AI tools · More in Marketing · DIGIDAY+ · My Account · Newsletter · Connect.
Smarter AI email marketing with Adobe Journey Optimizer
Adobe for Business
Adobe’s vision: Email marketing in the AI era. Adobe’s vision for … AI-powered flywheel, not as disconnected tools stitched together. Most …
We Vibe Coded Our Own AI VP of Marketing and Customer Success Platform. Two Vendors Just Lost $20k+ Each. And They’ll Never Know Why.
SaaStr
And They’ll Never Know Why. by Jason Lemkin | Artificial Intelligence (AI), Blog Posts, SaaStr.Ai … AI-native tools from scratch faster than you can …
Automate The Mundane, Elevate The Human: Inside Publicis Sapient’s AI Strategy
YouTube
… AI to solve a problem, or just adding technology to a broken workflow? Forbes’ Maggie McGrath sits down with Teresa Barreira, Chief Marketing and …
Wave of AI and data science tools set to transform clinical trials
Clinical Trials Arena
The clinical trial sector is experiencing a rapid influx of artificial intelligence (AI) … AB: Other than AI and technology, what are some of the best …
Possible 2026: AI is marketing’s Stradivarius. But ‘the violin can’t play itself.’?
The Current
Possible 2026: AI is marketing’s Stradivarius. But ‘the violin can … “This is only possible with the application of enabling technology like AI …
How Legal Can Keep Marketing Compliant in a World of AI, Influencers
Law.com
The Artificial Intelligence Glossary Data Privacy Law Tracker Generative AI … AI-generated marketing as an entirely new category of risk. “We …
AI moved forward, marketing did not?
MarTech
Marketing artificial intelligence (AI). 6 minutes read. Vibe coding is hollowing out the martech stack fast. Marketers are replacing SaaS tools with …
How Adobe is building AI and agentic tools for brands—while keeping an eye on actual adoption
Marketing Brew
… AI tools across their enterprises, according to Stark. When it comes to … Marketing Brew informs marketing pros of the latest on brand …
FAQ on affiliate marketing: How AI and creators are reshaping the channel in 2026
eMarketer
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → … We prepared this article with the assistance of generative AI tools and stand …
Goldman Sachs and Bain Lead Investment in AI Marketing Startup
WSJ
“The models are getting better and better,” said co-founder and co-chief executive Tejas Manohar, referring to the current wave of generative AI tools …
AWS launches Amazon Quick desktop AI assistant that works across your applications, tools, and data
Amazon News
… marketing, and customer success. When the rep asks Quick to draft … Most AI tools are reactive. You prompt them; they respond. If you aren …
Why AI is the Ultimate Tool for B2B Event Marketers
Demand Gen Report
Marketing Technology Market · Iterable AI Agent · Madison Logic Dashboard … Tagged with: AI, artificial intelligence, B2B marketing, content …
Why the Best Creator Marketing AI Is Built on the Best Data
CreatorIQ
The creator marketing landscape is awash with bold claims about Artificial Intelligence. … Not all creator marketing AI technology is built equally.
Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing
AdExchanger
… marketing campaigns tends to limit what can be done creatively. So it makes sense to enlist AI tools to supercharge asset production. But …
Hightouch Raises $150 Million to Reinvent How Marketing Works Using AI
Business Wire
… AI tools lack access or understanding. Hightouch addresses this gap with an agentic marketing platform built on top of a comprehensive enterprise …
The Future of Ads Is Conversational: Introducing AI Sponsored Snaps
Snap Newsroom – Snap Inc.
… technology, and we’re looking forward to what’s ahead as more brands discover the potential of AI-powered conversational advertising on Snapchat.
Almost Timely News: A Sober Conversation about AI and Employment*
Almost Timely Newsletter from Christopher Penn
What is worth paying a human for? “The window of opportunity to make societal changes before we get to guillotines and pitchforks and torches is very small.”
Rebuilding the data stack for AI – MIT Technology Review
MIT Technology Review
While consumer-facing AI tools have dazzled users with speed and ease … technology officer for data analytics and AI at Infosys. Welcome …
Why business leaders should force employees to use AI?
Imperial College London
In turn, this is important for leaders concerned about the return on investment in AI technology. … Artificial Intelligence Jobs and Labour Marketing …
FAQ on brand safety: How AI content and creator marketing are reshaping risk in 2026
eMarketer
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → … Digital AdvertisingSocial Media MarketingArtificial Intelligence (AI) …
Wearing Multiple Hats: How Marketing Teams in Community Banking Can Scale with Embedded AI
IBISWorld
Verified intelligence, delivered through AI tools built into existing workflows, is giving lean marketing teams the kind of leverage that used to …
AI at work: What helps vs. hurts teams*
Axios
Businesses are rushing to adopt AI, but many deployments are creating more complexity than value. On April 6, business and technology leaders …
You Bought The AI Tools, So Why Isn’t Your Marketing Improving?*
Forbes
Technology · TikTok BrandVoice | Paid Program · Metronome BrandVoice … When AI marketing tools first came out, everyone was excited. The idea …
AI Meets Marketing: StackAdapt Launches MCP Server for Optimization
Demand Gen Report
… artificial intelligence (AI) tools such as Claude. The MCP Server … Marketing Technology Market Projected to Reach nearly $2.4T By 2033 …
AI adoption strategies for marketing and creative teams
Adobe for Business
You pick the tools, roll out access, and assume the organization will catch up. … Build a unified AI marketing ecosystem. Automate workflows, connect …
Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend
ADWEEK
Hershey is revamping one of marketing’s oldest measurement tools—marketing … marketing technology at Hershey. “That alone is just not conducive …
What seeing AI as normal technology means for IT leaders
TechTarget
Viewing AI as a “normal” technology enables IT leaders to apply proven governance, integration and risk strategies. It removes the hype to drive real business outcomes.
AI can cost more than human workers now
Axios
IT budgets are getting blown out as some companies increasingly spend more on AI than on employees’ salaries. Maybe human labor will be more cost efficient after all.
Facing AI and a tough job market, gen Z turns to entrepreneurship: ‘I have to prove myself’
The Guardian
… marketing, maybe for a tech company. … At the extreme end, it’s becoming possible to build nearly an entire company by leveraging these AI tools, …
Inside Hershey’s Shift to Real-Time, AI-Driven Marketing
The Hershey Company
Built on a strong foundation, the AI-powered technology will enable … AI-enabled marketing mix model. Because we know that the output of AI …
What MIT Taught Me About Leading Transformation in the Age of AI
MIT Sloan
Marketing, technology, data science, product, and finance must work … As AI becomes central to marketing capabilities, organizations have …
The AI Tools Small Businesses Are Using
Small Business & Entrepreneurship Council
The AI Tools Small Businesses Are Using. By SBE Council at 25 April, 2026, 10:24 pm. By Karen Kerrigan –. Artificial intelligence is no longer …
AI Search: A Game-Changer For B2B Marketing’s Accountability Model
Forbes
AI search is reshaping B2B marketing. Learn why engagement metrics are … Technology · TikTok BrandVoice | Paid Program · Metronome BrandVoice …
AI adoption in marketing: A VP explores what comes next
Business Reporter
But despite its popularity, generative AI only scratches the surface of the technology’s true potential. The future of AI in marketing won’t rely on …