This week’s news sponsored by PlusAI
Plus AI is a presentation tool that uses generative AI to help users create professional slides quickly. It works within Google Slides, offering smart templates, auto-generated content, and design suggestions based on user prompts. Ideal for business, education, or marketing, it streamlines deck creation with minimal manual formatting.
Salesforce CEO calls AI a ‘commodity feature’
CNBC
In a Thursday interview with CNBC’s Jim Cramer, Salesforce CEO Marc Benioff suggested AI technology bolsters his company’s products.
AI takes the grunt work out of marketing
AFR
Autonomous tools flip that ratio. A system can analyse a … In the end, the rise of autonomous AI brings marketing back to what matters.
AI Update, December 5, 2025: AI News and Views From the Past Two Weeks
MarketingProfs
Over time, this may affect model availability, pricing, and performance for SaaS tools and marketing platforms your teams depend on. … tools for AI …
How JBL is retooling its search efforts for AI
Marketing Brew
… tools, Carolina González, manager, global digital content … Working Smarter, Not Harder: Using AI in Marketing to Break through the Busywork.
A Rechat-FUB integration; new ‘pro’ and consumer AI search tools
Real Estate News
“Integrating with Rechat makes that even easier by combining the power of our CRM with Rechat’s marketing and AI tools in one consistent and highly …
AI Strategy Without Execution: Why Progress Remains Out of Reach*
EY Ireland
The gap between what the prevailing marketing technology narrative would suggest, and execution is startling. Gen AI has generated huge buzz, but …
Cro Metrics Releases 2026 AI and Marketing Predictions
MarTech Cube
implementing AI tools for their own operations; optimizing content for … We recognized the need to address the technology challenges specific to a CMO …
How IBS 2026 Can Provide a Tech-Focused Strategy for Your Business
National Association of Home Builders
… tools for the field. Lead-Converting AI: 2x Appointments & Record Sales for Southern Homes, where AI is illustrated in marketing/sales. Smarter …
1 big thing: AI’s holy grail is in sight*
Axios
The holy grail of technology — artificial general intelligence (AGI) that can match or outdo humans — is on the horizon. But the risks of something going seriously wrong are also in sight, and some are even happening now.
In-depth: How companies are talking about AI and marketing on earnings calls
Campaign US
… AI tools are poised to take on a larger role in the marketing stack. … Google is also using its technology to transform its own marketing. In …
Retailers turn to AI for marketing, merchandising
Retail Dive
Though AI tools like ChatGPT and Copilot can complete menial tasks such … purchase licensing rights. Filed Under: Operations, Marketing, Technology …
Why AI Means Marketers Must Stop Testing and Start Experimenting
Total Retail
What’s more, this type of approval process isn’t feasible in the one-to-one personalized marketing that today’s consumers expect. With AI, technology …
How Oreo maker Mondelēz is rethinking snack marketing with AI
Food Dive
How Oreo maker Mondelēz is rethinking snack marketing with AI. The technology, called AIDA, has cost the snacking giant more than $40 million so …
Discover the AI Tools Fueling the Next Cybercrime Wave — Watch the Webinar*
The Hacker News
AI tools like WormGPT, FraudGPT, and SpamGPT are reshaping phishing … This acts like a high-end marketing automation tool, but for criminals.
Seattle startup Gradial raises $35M to boost agentic tools that automate enterprise marketing
GeekWire
… tools that automate enterprise marketing. GeekWire chronicles … AI platform that automates the behind-the-scenes work of enterprise marketing.
Amazon launches cloud AI tool to help engineers recover from outages faster
CNBC
Startups such as Resolve and Traversal have started marketing AI assistants for these experts. … Amazon rolls out AI-powered tools to help big …
Marketers embrace AI & face its implications
Brand Innovators
AI technology has freed marketers from repetitive tasks and streamlined workflows, made data-driven marketing a real-time exercise by gleaning …
5 AI search behaviors that have flattened marketing
Business Insider
5 AI search behaviors that have flattened marketing. Sponsored by Google … Visual tools like Google Lens and Circle to Search allow users to …
Context is Everything: How AI turns Human Behavior into Marketing Impact
Fairfax Times
… Technology Services Partner Cognizant are redefining what effective marketing looks like. … “AI tools let us personalize in ways we couldn’t before,” …
More consumers are using AI tools to help them shop
NPR
Artificial intelligence is changing how people shop, with consumers using AI tools … Will technology provide a boost to truck drivers — or will …
Businesses growing with AI
Economist Impact
… AI-enabled marketing platform, WPP Open. … TikTok’s AI tools simply put machine power behind that curatorial sensibility to multiply its effect.
Explained: How zero-click and AI search are changing marketing
Marketing Tech News
Explore other upcoming enterprise technology events and webinars here. Tags: advertising, ai, customer experience, digital marketing, google, search, …
How to Use Google’s ROI-Driven AI Tools to Win Next-Gen Consumers
U.S. Chamber of Commerce
How Google’s ROI-Driven AI Tools Are Helping Businesses of All Sizes Win Next-Gen Consumers … A survey by marketing and advertising technology company …
Autonomous Marketing: When AI Agents Run the Campaign
Success Magazine
… marketing efforts. Of those surveyed, 60% were either piloting AI tools in their organizations or scaling them to widespread use. These agents, in …
How retail and consumer goods leaders empower their workforces with AI agents
Microsoft
But the reality is more complex. “Gartner® predicts that 40% of agentic AI projects will be cancelled by 2027.”1 While AI technology is transformative …
AI spending hits bottom line at local tech stars
AFR
AI spending hits bottom line at local tech stars. Tess BennettTechnology … AI tools. Silvija Martincevic, Deputy’s US-based chief executive, said …
Small hotels, big advantage: AI evens the playing field
Hotel Dive
Protect your data with business-grade tools. Then, as confidence grows, explore purpose-built platforms for pricing and marketing that directly grow …
ChatGPT at 3: Amplify or atrophy*
Axios
As AI technology spreads and drives layoffs, only “using AI” at work doesn’t necessarily translate to job security.
How OpenAI and Google see AI changing go-to-market strategies
TechCrunch
“You certainly need the AI knowledge, the AI curiosity, the technologists, but also understanding what the purpose of marketing is, to understand …
AI Is Rewriting the Marketing Playbook—and CMOs Must Lead the Transformation: BCG
Boston Real Estate Times
… artificial intelligence is poised to transform marketing far beyond simple efficiency gains. … While many organizations treat AI as a set of …
Google Pixel’s Marketing VP Talks Competition for AI Devices
Business Insider
Business Insider: Can you speak to Google’s marketing considerations for presenting its AI tools … technology allows you to do things easier …
AI Tools: Adobe Firefly AI has gone Bananas! by Jeff Foster
ProVideo Coalition
… marketing promotions. … Stay tuned for more deeper dives shortly! adobe adobe ai Adobe Firefly adobe firefly ai ai tools gemini nano banana …
After a teddy bear talked about kink, AI watchdogs are warning parents against smart toys*
The Guardian
… Technology Review reports. In addition to the Shanghai-based … Artificial intelligence (AI) · Toys · Children · Marketing & PR · Black Friday …
Will Google’s AI Mode Dominate ChatGPT?
Practical Ecommerce
Jeff Oxford: I’m the founder of 180 Marketing, an agency focusing exclusively on ecommerce SEO. … Oxford: All AI search tools run on LLMs. Just as …
Learning in an AI-Driven world*
PwC
Marketing Communications Lead, AI & Emerging Tech, PwC United States … As technology continues to evolve, how can educators explore the …