Top Marketing AI News Stories, Week of December 8, 2025

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This week’s news sponsored by Semrush One

Semrush One is an all-in-one digital marketing suite that centralizes SEO, content strategy, site audits, keyword research, backlink tracking, and competitive analysis. It consolidates metrics and performance data in a unified dashboard, surfaces actionable recommendations, and helps marketers optimize campaigns, monitor competitors, and improve search visibility across organic and paid channels.

AI Agents Shift Power From Marketing to Metadata
PYMNTS.com
… tools like Amazon’s Rufus, Walmart’s Sparky, Google’s AI-enabled Chrome, and … AI Agents Shift Power From Marketing to Metadata 5 hours ago.

AI moves to the retail front lines, driving efficiency and engagement
eMarketer
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → … tools like chatbots or personalized marketing, per a June Amperity survey.

The era of AI search: marketing’s once-in-a-generation shift
The Drum
Technology Artificial Intelligence. The era of AI search: marketing’s once-in-a-generation shift … Tools that once felt a decade away suddenly …

AI tools could drive $263 billion in holiday sales. Walmart and Target are racing to get in
CNBC
AI tools could drive $263 billion in holiday sales. Walmart and Target … He said the technology will “help people save time and have more fun shopping …

The AI gold rush is over: Why AI’s next era belongs to orchestrators
Search Engine Land
… marketing technology is officially over, and what actually works instead. For the past two years, we’ve been living in AI’s gold rush era. To …

The AI Consumer: Augmented, Inevitable, Empowered
IDC
In 2026, the consumer technology landscape will not be defined by any single breakthrough, but by the convergence of many. Artificial intelligence …

How AI and data can reinvent customer experience and drive revenue transformation
PwC
Artificial Intelligence (AI) Digital assets and crypto Metaverse Responsible AI Web3 … AI tools to engage with brands. Clearly, many consumers …

Is humanity on a collision course with AI? Why the downsides need to be reckoned with soon*
Fast Company
As companies and tech leaders bet big on AI, society needs to grapple with potential negative outcomes, says the coauthor of a best-selling book.

An OpenAI exec identifies 3 jobs on the cusp of being automated
Business Insider
Olivier Godement, the head of product for business products at the ChatGPT maker, shared why he thinks a trio of jobs is on the cusp of automation.

19 Best Social Media AI Tools For Your Brand in 2025
Sprout Social
Future of AI social media tools. Artificial intelligence in social media marketing is set to make the social experience for users more personalized …

Perplexity: AI agents are taking over complex enterprise tasks
AI News
Marketing AI · Utilities · Workforce & HR AI · Retail & Logistics AI … Google’s Veo 3 AI video creation tools are now widely available. 35891 …

Too Much Marketing Technology, Too Little Impact
Bain & Company
Building all AI tools from scratch can add years to achieving a desired step-change improvement in marketing ROI. Many marketing technology suites …

Deliverect launches AI tools for restaurant marketing, sales
Fast Casual
Deliverect launches AI tools for restaurant marketing, sales … Deliverect launched a library of artificial intelligence tools on Wednesday designed to …

LinkedIn introduces Reserved Ads, ad personalization, new AI tools
Search Engine Land
New AI tools also help create and test ads quickly, improving … marketing departments through inspiring leadership both on agency, client and …

Demand for AI Video Creators Surges 66% As Businesses Race to Scale Marketing Campaigns
Yahoo Finance
… Marketing Campaigns Fiverr’s Fall 2025 Business Trends Index highlights businesses embracing AI tools while doubling down on human expertise for …

Why agentic AI, AEO and virtual influencers are strategic plays brands need to make
Ad Age
As AI changes the marketing landscape, Meltwater’s 2026 trend report … By using agentic AI technology to help structure a campaign from …

Adobe Forecasts Continued Revenue Growth as Customers Adopt AI-Powered Tools
PYMNTS.com
… artificial intelligence-powered tools. Get the Full Story. Complete the … AI Tools Face EU Probe 2 days ago.

Optimizely brings AI-driven marketing with Gemini
SiliconANGLE
Optimizely’s AI-driven marketing transforms workflows with agentic AI, rich context and Google Cloud … technology and AI. Founded by tech visionaries …

The Marketing Reality Check CMOs Need: Emojis, Awareness and AI Won’t Save You*
CMSWire
Many teams experiment with AI tools, but few implement them in ways that transform operations. … 6 Marketing Technology Trends to Watch in 2026Inside …

From Barbie to Coach: Adobe is reinventing design with AI
Fast Company
Adobe’s agentic AI tools are turbocharging brand creativity, leading to fast, collaborative, and deeply human campaigns.

AI Agents Revolutionize B2B Marketing in 2025: From Automation to Strategy
Demand Gen Report
Omnibound AI’s Al Lalani noted that the 2025 Marketing Technology Landscape now includes over 15,000 solutions with AI-powered tools leading the …

From Chaos to Control: Orchestrating AI Across Enterprise Marketing
MarketingProfs
Artificial Intelligence Articles. You may like these other MarketingProfs articles related to Artificial Intelligence: The Rise of Using AI Tools to …

Why AI Could Be SMBs’ Biggest Marketing Win Or Loss
Forbes
In fact, marketing professionals are already adopting the technology – and fast … Trusting AI tools with sensitive customer/financial data – there are …

Brand-context AI: The missing requirement for marketing AI
VentureBeat
Brand-context AI: The missing requirement for marketing AI … The capability marks a departure from how most AI coding tools work today.

Marketing Expert: In 2026, Brands Must Balance AI and Authenticity*
Newswise
Artificial Intelligence, Business Ethics, Entrepreneurship, Marketing, Technology. Keywords. Artificial Intelligence (AI), Artificial intelligence (AI) …

Cashew Research is going after the $90B market research industry with AI
TechCrunch
Graves said she thinks Cashew can stand out in the increasingly crowded AI marketing tools category because it isn’t fully automated. Each Cashew …

Instacart’s AI pricing tools drive up the cost of some groceries, study finds
CNBC
Instacart’s AI pricing tools drive up the cost of some groceries, study finds … Grocery delivery app Instacart uses artificial intelligence pricing …

EY survey: AI-driven productivity is fueling reinvestment over workforce reductions
EY
Artificial Intelligence (AI) · Strategy, Transaction & Transformation … Technology Leaders · Marketing & Growth Leaders · Cybersecurity & Privacy …

AI tools transform Christmas gifting as shoppers turn to chatbots
BBC
The technology is starting to move beyond using AI tools to help find a … marketing professor at Drexel University. She noted the benefits …

AI tools and innovations that reshaped marketing in 2025
Marketing-Interactive
AI tools and … The rise of agentic AI marks a new phase in artificial intelligence …

AI tools for PPC, AI search, and social campaigns: What’s worth using now
Search Engine Land
The tools driving creative, workflow automation, and search visibility in performance marketing – plus guidance for choosing the right stack.

The risks and rewards of using AI in marketing*
Browser Media
AI tools can, and should, be used in modern marketing to improve efficiency and spark new ideas. However, the technology is not ready to take the …

How We Use 20+ AI Agents for Marketing & Go-to-Market with SaaStr’s CEO and Chief AI Officer
SaaStr
by Jason Lemkin | Artificial Intelligence (AI), Blog Posts, SaaStr.Ai … Email Marketing: Hacking Sales Tools for Marketing. Here’s an honest gap …

From Prediction to Action: The New Era of Retail AI
Total Retail
… Marketing · Merchandising · Mobile · Omnichannel · Operations & Fulfillment … The EU Artificial Intelligence Act and U.S. AI Bill of Rights provide …

AEO, GEO and accessibility: The 3 forces that will define 2026 marketing
Marketing Dive
As AI tools become embedded into search ecosystems, more decisions will … As discovery shifts toward AI influence, marketing organizations will need …

How Ultramodern Tech is Revolutionizing Niche Business Strategies
U.S. Chamber of Commerce
The use of generative AI to help create marketing content has been recognized as one of the more productive ways for businesses to leverage the …

3 enterprise AI horror stories for CISOs from 2025*
TechTarget
In a race to adopt innovative technology, organizations across the globe made mistakes in enterprise AI deployment. What lessons can you learn from this year’s AI horror stories?

How Expedia Group Drives Marketing Impact with AI Innovation
Deloitte – The Wall Street Journal
The AI landscape is changing incredibly fast. How do you think about keeping pace—or getting ahead—when the technology is evolving so rapidly? We want …

AI is saving time and money in research — but at what cost?*
Nature
Artificial intelligence tools are boosting researchers’ productivity … Matthew Bailes, an astrophysicist at Swinburne University of Technology in …

How Marketing and IT Finally Stop Colliding
CMSWire
Related Article: 6 Marketing Technology Trends to Watch in 2026. The … Our marketing team adopted the tools IT already used. It was easier …

AI: How B2B Brands Stay Visible As Clicks Disappear?
MarTech Series
Because let’s be honest, the convenience is hard to deny. Marketing Technology News: MarTech Interview With Philipp Heltewig, Chief AI Officer @ NiCE …

FIU helps small business owners harness the potential of AI
FIU News
OpenAI Academy’s goal is to give small business owners access to AI tools to help them compete and innovate. … Chance uses AI to draft marketing …

Accenture invests in AI research company | News
Research Live
AI Advertising & Marketing Industry Growth News North America Research technology. 0 Comments. Display name. Email. Join the discussion. Post …

We need a real AI strategy. That starts with an AI identity
AFR
… Marketing · Gaming & Wagering · Manufacturing · Agriculture · Sport · Tourism … Technology · AI. Print article. Opinion. Christina Wiremu-Brook. We …

Why Authentic Content Outperforms AI-Optimized Marketing*
North Penn Now
How to Humanize AI-Generated Marketing Content … And for marketers who need to balance speed and authenticity, tools like GPTHumanizer AI …