Top Marketing AI News Stories, Week of July 14, 2025

Accelerating AI: Q&A with Faruk Capan and Scott Snyder
Pharmaceutical Executive
TrueMed curates its AI technology to utilize machine learning, mobile … Overcoming Pharma Marketing Challenges with AI · Ted Sweetser. How AI …

AI in health care marketing
SmartBrief
All Articles Marketing Digital Technology AI in health care marketing … AI tools. Prioritize Data Security: Partner with vendors who understand …

The AI Revolution in Marketing: How Strategic Adoption Drives Long-Term Competitive Edge
AInvest
AI marketing market is projected to grow from $47.32B in 2025 to $107.5B by 2028, driven by automation and personalization tools.

New Study: AI Cuts Costs, Adds 13 Hours For SMB Marketers*
Forbes
According to a new survey from marketing technology firm ActiveCampaign … In the “Imagine” phase, AI tools help generate ideas and tailor campaigns to …

What’s the biggest technology and media shift for marketers that doesn’t involve AI?
MarTech
While AI gets all the attention, there’s another shift impacting marketers that can’t be ignored.

Intel’s Bold Gamble: Layoffs, AI, and the Road to Recovery
TechNewsWorld
… marketing functions to Accenture’s artificial intelligence (AI) capabilities. … Beyond ChatGPT: Shadow AI Risks Lurk in SaaS Tools. June 26 …

How AI is Revolutionizing Content Generation for Advertising & Marketing Use-Cases
AWS – Amazon.com
Marketing and media technology companies are leveraging generative AI … Advancing AI trust with new responsible AI tools, capabilities, and resources …

AI, Personalization and News Are Redefining Marketing, but Fear Still Holds Brands Back
Beet.TV
Stop fearing the tools, whether AI, programmatic or premium news. … CANNES – Despite all the advances in marketing technology, chief marketing …

AI search is booming, but SEO is still not dead
Search Engine Land
AI search tools are on the rise, but SEO fundamentals remain critical … They use AI logos and AI-automated marketing campaigns to offer big …

AI Tools For Business — 24 Best Tools With Examples [2025]
OfficeChai
HubSpot AI embeds artificial intelligence across its entire CRM … For data-driven marketing, Semrush offers essential AI tools for business.

AI Marketing Tactics That Work: How to Create, Measure, and Avoid Mistakes
MITechNews
Artificial intelligence has moved beyond the buzz. For today’s … Choosing the Right AI Marketing Tactics Tools for Your Marketing Stack.

Over half of ad buyers are using generative AI for video creation: IAB
Marketing Dive
A majority of ad buyers are currently using generative artificial intelligence (AI) for digital video creation, according to data from the Interactive …

Why Most Marketing Teams Fail At AI (And How To Be Different) – Forbes
Forbes
… AI-first marketing teams. … A multi-large language model (LLM) approach is desirable, when possible, as different AI tools serve different use cases …

Is AI Coming For Your Team Next? How AI Hype Is Becoming The Hot Layoff Excuse
Forrester
The artificial intelligence … Contact me to discuss data-driven strategies for navigating the AI personnel and automation revolution in B2B marketing.

Flying Too High? Microsoft’s Copilot Ads and the Limits of AI Marketing | Kilpatrick
JD Supra
AI might be transforming the workplace, but companies touting AI-powered tools should proceed with caution. In a recent decision, the National…

Lenovo’s Emily Ketchen on Using AI to Transform Data Into Marketing Solutions
Adweek
With a background in agency work and a passion for technology democratization, she leads marketing strategies across 180 global markets while …

Generative AI sparks brand safety concerns marketers know all too well
Digiday
Brands and agencies are rapidly adopting AI tools … The pressure to do more marketing with fewer marketing dollars has nudged the industry toward AI.

Why AI Fizzles, and How Smart CEOs Can Get it Back on Track
SHRM
Operating with lean teams across quality assurance (QA), marketing, and analytics, Blendhub introduced generative AI (GenAI) tools such as ChatGPT, …

Flamel.ai Streamlines Social Ads for Multi-Location Brands
Street Fight
Flamel.ai, a marketing technology platform for multi-location businesses, launched a new set of tools aimed at automating localized social media …

Introducing AI agents and tools in AWS Marketplace
AWS
Customers can explore AI agent products on the new “AI Agent & Tools” solution page. … What is Artificial Intelligence (AI)? · What is Generative AI?

AI’s new wave: How artificial intelligence is reshaping business and life as we know it
Maui Now
“Conversational AI is a game changer,” said marketing … She addressed concerns about “hallucinations” – where AI tools “are always trying to give you …

CMOs might be pushing ahead on AI, but lack of measurement’s holding them back*
Digiday
Meanwhile, Mastercard has been leveraging AI-powered tools for the last few years. Four years ago, Mastercard launched a proprietary digital marketing …

AI marketing meets the Telephone Consumer Protection Act: innovation at the legal edge
Reuters
… AI-powered marketing tools to expand their reach and streamline engagement. Synthetic voice calls, often using AI voice cloning technology, smart …

Digital marketing methods change as Search declines, AI on the up
Marketing Tech News
… technology, data, and creative.” One primary technological challenge in … Marketing methods respond to cookie and AI changes · Advertising …

Meta is betting hundreds of billions on AI as the new infrastructure of marketing
The Drum
Technology Artificial Intelligence. Meta is betting hundreds of billions … To many of us, these AI tools can seem free or at least cheap.

6 Small Businesses Using AI to Increase Profitability and Scale
U.S. Chamber of Commerce
… artificial intelligence (AI) … “Our detection models have to constantly evolve to stay ahead of the generative AI tools that bad actors are using to …

Brand Bias For Visibility In Search & LLMs: A Conversation With Stephen Kenwright
Search Engine Journal
Brand still wins, even in AI search. Stephen Kenwright breaks down how TV ads, trust, and strategy shape visibility across platforms.

AI cannibalism explained: A model failure*
TechTarget
AI cannibalism – training on AI-generated content – creates a feedback loop that worsens bias, degrades quality and risks model collapse, making systems unreliable or unusable.

Google Says AI Won’t Replace The Need For SEO
Search Engine Journal
Google’s John Mueller discusses whether AI will replace the need for SEO and explains why websites remain essential.

Six predictions about AI and marketing that may surprise you*
MarTech
AI isn’t replacing marketers—it’s transforming them. Discover what the future holds and why most orgs still aren’t ready for it.

AI tools fuel smarter and faster marketing decisions
Digital Watch Observatory
AI tools fuel smarter and faster marketing decisions. AI enables swift A/B testing and asset variation, empowering teams to shift focus from …

Visual AI Tools: The Future Of Marketing Content Creation
Forbes
It’s hard to grasp that it’s been only three years since the names that would come to define the AI landscape surged into the public consciousness, setting in motion a wave of possibilities we’re still riding today.

28 Best AI Tools for Marketing (With Examples) [2025]
OfficeChai
… artificial intelligence has created a seismic shift — AI tools for marketing are transforming how marketing is done at scale. Marketers are no …

Google unveils new AI-powered marketing tools to reshape search and video advertising
marketech apac
First jury roster for ‘Marketing Technology Awards 2025’ announced, featuring top APAC industry … google marketing live ai tools 2025 · Google unveils …

The rise of AI-generated content*
TechTarget
… marketing service based in Colorado. “SEO tools have had AI built into them for a very long time, and there have been a lot of different tools.

How AI Assessment Tools Affect Job Candidates’ Behavior
Harvard Business Review
How AI Assessment Tools Affect Job Candidates’ Behavior … Anne-Kathrin Klesse is a Professor of Consumer Behavior & Technology in the Marketing …

The era of free AI scraping may be coming to an end
Fast Company
Cloudflare takes a stand on AI crawlers, which could enable publishers to finally make peace with the bots scooping up their content.

1 big thing — Jensen vs. Dario: “There will be more jobs”
Axios
Nvidia CEO Jensen Huang, bristling at Anthropic CEO Dario Amodei’s warning of a looming white-collar apocalypse, tells us that artificial intelligence will create vastly more and superior jobs.

What GPT model limitations mean for the future of GenAI*
TechTarget
With concerns like limited reasoning and hallucination risk, will AI developers turn away from the GPT model and toward alternative model types?

Semrush’s AI Pivot: A Strategic Play to Dominate Digital Marketing Tools
AInvest
The digital marketing tools market is undergoing a seismic shift as artificial intelligence (AI) reshapes how businesses optimize their online …

Why Semrush and ContentShake Are Pioneering the Future of Digital Marketing*
AInvest
Ask Aime: Are AI-driven content creation tools disrupting digital marketing? … artificial intelligence and may not have been reviewed or fact …

IBM drives agentic AI adoption through Reddit marketing campaign
PPC Land
Community response suggests genuine interest in practical agentic AI applications rather than speculative technology discussions. … marketing for …

SEO For Lawyers Using AI: How Law Firms Can Finally Stop Sucking at Online Marketing
LawFuel
Writing about “AI tools for lawyers”? Link to your services page for … We continue to provide news on law firm marketing, technology and business …

Why the CMO role now requires a data brain and a storyteller’s heart – ClickZ
ClickZ
… marketing efforts through today’s technology-driven landscape. 7 … AI’s influence on marketing. Listen here →. Editorial. Contact an editor …