OpenAI’s top model just hacked a competitor, but the real issue is much scarier
Fast Company
Blind optimization has a dark side. This week, one of the world’s most powerful AI models apparently optimized itself into a corner. But unlike squeamish humans, it actually acted on its correct but patently illegal conclusion.
AI’s hidden cost at scale: What marketers need to do about it*
SmartBrief
Governance is the key to AI readiness, writes Domo’s Mark Boothe, who also details what AI readiness means and the first steps to take to achieve it.
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How AI Is Transforming Marketing Analytics
MarTech Cube
Generative AI is taking over marketing faster than any technology. A … Use of natural language in querying data: Nowadays, AI analytical tools …
Post-AI Marketing Needs New Martech Architecture, Not New Tactics
CMSWire
… AI tools. Real-Time Data, Cloud data warehouses … ai marketingcustomer datacustomer data management#martechmarketing technologymarketingai.
Securing AI agents through platform controls and shared responsibility | cloud-infrastructure
Oracle Blogs
In agentic applications, including Oracle AI Studio and Oracle SaaS custom-built agentic applications; an agent may retrieve data, call tools, …
Companies Think They Control AI. The Data Suggests Otherwise.*
The Atlantic
… technology, security, data, and law on operational security in the … The EU Artificial Intelligence Act of 2024 sought to solve these …
Beyond the Spreadsheet: How AI Marketing Tools Are Fixing the Broken Creator Campaign Workflow
Big News Network.com
Beyond the Spreadsheet: How AI Marketing Tools Are Fixing the Broken Creator Campaign Workflow … Artificial intelligence has moved far beyond …
Meetings move the work forward. Everything else should, too.
Zoom
Product Marketing Manager, Zoom AI … Everything you need to start using ZoomMate: notes, search, workflows, and AI tools — all inside Zoom Workplace.
CMOs must become AI orchestration leaders
Fast Company
Winning in the AI era won’t come from chasing the best tool—it will come from CMOs who orchestrate teams, not chase solo heroics.
AI in B2B Marketing Automation: How to Drive Measurable Impact.
Adobe for Business
… tools marketers already use. This means teams spend less time producing better … AI in B2B marketing can provide more impact by focusing on …
How AI is changing financial services marketing
SmartBrief
IndustriesEducationEventsFinanceFoodHealthcareInfrastructureLeadershipMarketingRetailTechnologyTravel · All Articles Finance AI How AI is changing …
How AI Can Help Your Business Grow: Real-World Use Cases and Potential ROI
Microsoft
This article covers both task-level AI tools and emerging AI agents across sales, marketing, operations, and support, plus how to measure ROI …
Time has started serving ads to AI bots
Digiday
… AI visibility tools. With that in mind … DIGIDAY+. Get access to tools and analysis to stay ahead of the trends transforming media and marketing.
The Quiet Fix For Silos – Frontline Marketing’s Biggest Self-Inflicted Problem
Forrester
B2B Marketing · B2B Research. Explore Forrester AI Access For Faster, Smarter Decisions. Forrester AI Access delivers clear, credible answers from …
Audience Town Launches Whengine AI: The Only AI Built for Home Builder Marketers
Morningstar
Audience Town is the only AI marketing platform that makes it easy to reach home movers with powerful technology. We have four products: Analytics …
TrustRadius: AI Has Changed How Buyers Research, But Not What They Trust
Demand Gen Report
Marketing Technology Market · Iterable AI Agent · Madison Logic Dashboard … AI tools, or tools with AI features, made up 59% of the purchases …
The ‘dead internet theory’ is real. And it’s killing the web as we know it
Fast Company
If you can’t monetize human attention, what do you monetize?
Why AI writing can’t be great
TechTarget
In today’s rapidly changing writing landscape — just kidding. Most readers are savvy enough to recognize specific phrases as AI tells. Why does AI write like that, and why does it matter?
There’s a new workforce crisis and it isn’t burnout*
Fast Company
The sharp drop in employee engagement isn’t just exhaustion. It’s about workers losing the connection with their identities.
The Real AI Challenge For Marketing Leaders Isn’t The Technology?
Forbes
To get benefits from AI, marketing leaders need to redesign how they work around the technology … Now, AI tools and AI-generated answers have …
The AI industry has acted so badly that it’s now dealing with a huge wave of hatred*
Futurism
For as magnanimous as these new PR stunts appear on the surface, a vast swathe of the public they’re meant to sway are rejecting the industry’s faux-populism messaging out of hand, as the cost of AI becomes too much to bear.
The AI Future Is for Everyone*
The Wall Street Journal
The history of democracy and economics has proved that centralized power stifles human potential. Mark Zuckerberg believes “we will see more jobs in the future, not fewer.”
Nvidia’s Jensen Huang says AI is killing tasks not jobs—and the white-collar bloodbath narrative gets the future of work ‘exactly backwards’?
Fortune
Jensen Huang says AI is going to kill tasks, not jobs—a distinction that could define whether the future of work brings mass unemployment or a new wave of growth and opportunity.
Marketing Renaissance: Transformation for the AI Era
Deloitte
As AI transforms marketing … The marketing renaissance is neither a rejection of technology nor a nostalgic return to classical marketing.
5 Benchmarks for Evaluating AI Tools
Children’s Hospital Association
“When we use AI-based mental health tools, we’re not referring to a single technology,” he said. “We’re referring to a heterogeneous ecosystem of …
Exclusive: Patents for AI agents are on the rise
Axios
11 hours ago – Technology. Exclusive: Patents for AI agents accelerate … More than 100,000 AI-related patents were issued for the first time …
3 new ways nonprofits can put AI to work
Google Blog
We’re introducing new tools and resources for nonprofits to learn more about Google AI tools … AI: fundraising, marketing, and operations. In …
Three Ways AI Is Changing the Corporate Narrative
FTI Consulting
AI tools are shaping brand perception before companies communicate directly, making narrative resilience a new competitive advantage.
The retail AI playbook is still being written — and people are the hard part
National Retail Federation | NRF
Senior digital, marketing and technology leaders had gathered at round … “We really are all in this together.” Artificial Intelligence · NRF …
Marketing teams adopted AI to move faster. 85% still missed a campaign launch date last year
PR Newswire
Marketing teams adopted AI to move faster. 85% still missed a campaign … At the companies surveyed, 60% involve four or more people, 54% juggle three …
MarketRank Names Ryze AI the Best AI Tool for Managing Google and Meta Ads in 2026
Newsfile Corp.
… tools without reservation. Because Ryze AI is delivered as an enterprise … Ryze AI is a marketing and technology company whose ad autopilot …
PwC published reports on AI marred by AI hallucinations?
Financial Times
Big Four consultant is latest firm found to have produced slapdash work while marketing expertise on the technology. … Artificial intelligence.
Most B2B ABM programs stall at execution, and AI-native tools are being built to fix that
MarketScale
B2B Account-Based Marketing (ABM) programs often have strategies but struggle with execution. 02. AI-native tools are being developed to improve the …
How to Transform Your Digital Marketing Strategy with AI
Illustrate Magazine
I remember the first time AI tools began to appear in marketing discussions a few years ago. Most of us thought of them as fun little toys or …
Look Up: Your AI Voyage Depends On It
Forrester
They build the data, governance, context, and technology foundations to scale AI effectively. … marketing communications. Thanks for signing up …
Warner Bros. Discovery: Seeking Growth With Generative AI
MIT Sloan Management Review
To enable AI-driven marketing, WBD first needed a centralized, searchable content repository with rich metadata. Without it, even the best AI tools …
Ready to market your practice with AI?
T. Rowe Price
You don’t have to be an AI expert or marketing guru to harness the power of AI. … AI tools are permitted for use in accordance with your …
Are Marketing Campaigns Obsolete Because of AI?
CMSWire
Related Article: 3 Ways Marketers Move Beyond AI Tools to AI Thinking … Those second-stage innovations are happening in marketing technology today.
Starting or running a business with AI? There are legal risks you can’t afford to ignore
The Conversation
… artificial intelligence (AI). At the extreme end, some AI tools offer … It’s not just chatbots; marketing is another place businesses are exposed to …
Five Reasons Marketing Is One Of AI’s “Most Vulnerable Professions”*
Forbes
I write about Corporate Comms, Marketing and Technology. Follow … When one person with AI tools can produce the output that previously …
AI Promised Fewer Tools. So Why is the Tech Stack Still Growing?
LinkedIn
… AI tools with eight different places. You’re gonna crap up your context … Marketing Systems | Co-Founder, Margin Ninja. 11h. Report this …
Autonomous marketing tools are multiplying, but the skills gap running them is widening
MarketScale
The introduction of agentic marketing technology by companies … Marketing AutomationAi Marketing +10 more. Share Copy link. Learn this in …
EY Engage returns with a focus on AI, technology and business transformation
EY
Building on the success of previous editions, EY Engage will feature a programme centred on practical applications of technology and AI, moving beyond …
AI is pushing composability beyond software
MarTech
… AI by standardizing how agents connect to tools and data. AI is … Marketing artificial intelligence (AI)Marketing technology.
‘Hire AI like a human’: Monday.com’s Luis Clark on why your AI tools need job descriptions and KPIs
Performance Marketing World
… AI tools need job descriptions and KPIs. Clark explains why time constraints are stifling marketing teams, and how AI can reopen the space to play …
Gartner Survey Finds AI Automation Is Reducing Some Entry Level Hiring at Nearly One Quarter of Organizations
Gartner
… tools … Gartner is an indispensable partner to C-Level executives and technology providers as they implement AI strategies to achieve their mission- …
The Content Bottleneck Has Shifted: Why Enterprise AI Isn’t Enough?
Forrester
… marketing’s technology budget alone. How can marketing prepare for AI-generated content at scale? The real work starts before evaluating tools or …
Workers are crossing job boundaries with AI, OpenAI research shows
Axios
Workers are using ChatGPT to do tasks typically associated with specialists. It adds to growing evidence that AI is changing the division of labor within companies.
AI Automation Tools for Small Businesses: 9 Picks for 2026
Kenosha.com
HubSpot is a CRM platform with AI layered across its marketing, sales, and service tools. … AI automation tools combine artificial intelligence with …
The AI jobs apocalypse probably isn’t coming anytime soon?
The Guardian
In March, Anthropic, the cutting-edge artificial intelligence business that gave us the chatbot Claude, published an analysis on the impact of AI on …
Dutch employers outside tech sector increasingly seek workers skilled in AI
NL Times
Job postings outside the technology industry increasingly include artificial intelligence … AI trainers who teach colleagues how to work with AI tools …
AI is creating a ‘Sea of Sameness’; Marketers need a new playbook, says Parminder Singh
BrandEquity
… artificial intelligence (AI) is currently at a similar inflection point. … Concluding the session, Singh said that in the era of infinite marketing, …
Agentic Transformation Pitfall: The Confident, Wrong Answers
Salesforce
… AI research team and stay on the cutting edge of technology. … When Marketing, Sales, and Finance all reference the same MQL definition through AI …
What happens when retail leaders get honest about AI
National Retail Federation | NRF
NRF Nexus, which brings together senior digital, marketing and technology … Artificial Intelligence Act; executive action stemming from …
An innovation theorist says AI could squeeze out the weird ideas that change the world*
Business Insider
Mastercard communications and marketing chief Jill Kramer said that AI can serve as “an engine” for human creativity. She said the technology can help …
CISOs Feel the Heat Over AI Risk
TechTarget
Job pressures have increased as companies run headlong into AI adoption, causing 26% of top security executives to consider leaving their position.