AI’s big bang effect means marketing must evolve or die
MarTech
AI is reshaping the core of marketing. Staying competitive now means reengineering strategy, structure and leadership—fast.
From Marketing Automation to Autonomous AI Marketing
MarketScale
… artificial intelligence and marketing. Our aim is to spark your … AI-driven workflows using orchestration, agents, and no-code tools.
Research: The Hidden Penalty of Using AI at Work – Harvard Business Review*
Harvard Business Review
Phyliss Jia Gai is an assistant professor of marketing at Guanghua School of Management, Peking University. Her current interests include technology, …
AI Update, August 1, 2025: AI News and Views From the Past Week
Marketing Profs
Importance for marketers: This shift highlights evolving preferences for safer, enterprise-friendly AI tools, influencing marketing technology …
Finding value from AI: These tools boost coding, writing, video editing, researching, travel planning
GeekWire
And I think Canva doesn’t get a lot of love, and their AI tools are quite good. I do a lot of visuals and graphics for marketing. … technology.
AI Agents Boost Productivity Without Sacrificing Performance
Demand Gen Report
Generative artificial intelligence (AI) tools are increasingly … “AI-enabled marketing liberate marketers to do what they excel at most …
How Figma integrates AI to transform design and empower creatives
OpenAI
More broadly, Figma has always been multiplayer by design, unlike early AI tools which were largely single-player. … AI powers Expedia’s marketing …
The trouble with Agent, ChatGPT’s new web-browsing AI*
Fast Company
OpenAI has taught its chatbot to perform useful tasks on the internet. Just not very well.
AI and the New Rules of Brand Building – Kantar
Kantar
… marketing and brand building tools, processes and talent. 1. AI for innovation. Traditionally, brand innovation has relied on methodical market …
AI May Replace $100K Jobs But Create Even More Opportunities
Time Magazine
AI is now automating white-collar jobs once considered untouchable: legal research, accounting, medical diagnostics, coding, and marketing. The …
How AI Innovation Reshapes Digital Marketing Success
Fingerlakes1.com
Artificial intelligence is no longer a distant promise in digital marketing … Emerging AI Tools and Their Impact in the Real World. Over the past few …
Artificial Intelligence and Marketing – Two Keys to Success: A Discussion with Alisa Goliampolska
CEOWORLD magazine
– How do you help your clients integrate AI strategies into their marketing campaigns? Which tools or technologies do you find most effective? I …
Which AI App Is Best for My Marketing Team?
CMS Wire
Marketing leaders must evaluate AI tools based on specific use cases, integration needs and ROI to guide 2025 investment decisions.
Precision at scale: AI’s impact on modern marketing – Raconteur
Raconteur
Agentic AI is the latest iteration of the technology on marketers’ radar. … AI tools can only be successful if teams have the room to explore and …
AI agents are revolutionizing the Marketing function
Consultancy-me.com
… (marketing technology) sector. A report from Dogma Alares in … Unlike earlier AI systems that functioned as merely tools, AI agents are …
How 2 UC Berkeley dropouts raised $28 million for their AI marketing automation startup
TechCrunch
Many legacy marketing automation tools are adding various AI and chat … technology to serve as the basis for secure communications, and …
The Marketer’s Guide to Deploying Agentic AI (Without Regret)
CMS Wire
marketing technologyagentic ai#martechcustomer journeycustomer satisfactionartificial intelligence. Featured Research. Featured research. Research …
Tech Giants Are Revising AI Product Claims That Faced Scrutiny
The Wall Street Journal
… marketing materials, saying consumers need help evaluating assertions about the technology. … Tech Giants’ New AI Ad Tools Threaten Big Agencies.
Ranked: The Industries Leveraging AI the Most
Visual Capitalist
Professional services rank next, with 80% of employees using gen AI, primarily for marketing and sales functions. … Technology, 88%. Professional …
Why AI visibility starts with ops – not marketing
Search Engine Land
When operations and marketing align: Issues get resolved faster. Visibility improves. AI tools reflect stronger brand narratives. The organizations …
Discussing the future of AI-powered personalization – McKinsey
McKinsey
It requires an “alliance of three” across marketing, technology, and product. Tech is essential—both traditional tools like DAM [digital asset …
Artificial Intelligence in Marketing: The 10 Areas Where It Is Most Widely Applied to …
merca20.com
Artificial intelligence (AI) has established itself as the driving force behind personalized marketing … AI tools enhance search engine …
Making Retail Media More Personalized and Efficient With AI
Total Retail
Artificial Intelligence (AI), Marketing. July 29, 2025. Making Retail … The technology goes beyond simple demographic targeting or …
AI investments surge, but agentic AI understanding and adoption lag behind
EY
Artificial Intelligence (AI) · Strategy, Transaction … AI technology, with early adopters putting agentic AI to work in practical ways.
Six Tactics to Get Better Results From AI
Knowledge at Wharton – University of Pennsylvania
For example, rather than “Create a marketing plan,” try: “Develop a digital marketing … AI tools more effectively — and responsibly — across …
From Prompts to Plans: Overcoming The Complexity Gap Between Gen AI and AI Agents
Forrester
We’re human, not AI, and as technology leaders we have agency and autonomy. … marketing communications. Thanks for signing up. Stay tuned for …
AI Impact Awards 2025: Media Execs Say AI Won’t Replace Human Creativity
Newsweek
AI Impact Awards 2025: AI tools help streamline and personalize marketing … Using AI technology, Niv founded Spines, an AI-driven publishing …
Hightouch Announces Venture Investments for AI Agents to Marketers
Inside AI News
The funding underscores growing momentum behind agentic AI as the next evolution in marketing technology, and Hightouch as a pioneer in redefining how …
What content strategy looks like in the age of AI
Fast Company
Google is no longer a reliable source of audience. Media brands can’t just change tactics—they need to play an entirely different game.
4 new AI tools that are worth your time
Fast Company
4 new AI tools that are worth your time · 1. Lovart: Create a brand kit or marketing campaign with an AI design agent · 2. Little Language Lessons: …
How AI Is Changing Marketing Communications
Forbes
Technology · VMware BrandVoice | Paid Program · TikTok BrandVoice … The future of marketing belongs not just to those who can master AI tools …
AI tools are rewriting the B2B buying process in real time*
MarTech
AI-driven buyers aren’t browsing your gated content — they’re already making decisions. Chris Penn discusses how this shift is leaving sales teams in the dark.
10 AI Tools For Small Business Owners – Bitdefender
Bitdefender
These tools are evolving fast. Whether you’re managing marketing, finances, design, or day-to-day operations, there’s likely an AI tool out there that …
AI Is Transforming Real Estate Marketing
Florida Realtors
AI Is Transforming Real Estate Marketing. AI tools help agents personalize content, enhance visuals, optimize SEO and automate outreach, saving …
Do agencies want to use new generative AI creative tools?*
Marketing Brew
The venture-capital world seems to be betting big on generative AI creative tools, and it wants adland to buy in, too. … Marketing Brew informs …
How Artificial Intelligence Is Already Reshaping Retail From the Ground Up
Newsweek
The new Miami condo complex will have state-of-the-art technology. Artificial Intelligence Miami. NEWS. 06.04.25. Reddit Sues AI …
Which Marketing Jobs Are Most Affected by AI?*
Search Engine Journal
Microsoft analyzed 200,000 AI workplace conversations to reveal how AI is reshaping marketing and sales roles. Here’s what the data shows.
AI for Digital Marketing: 32 Best tools [2025] – OfficeChai*
OfficeChai
This technology radically lowers the barrier to video production, a … AI for Digital marketing: Broad AI & Creative Tools. These tools offer …
Google launches Web Guide: A bet on AI-curated results
Marketing Tech News
About the Author. By Dashveenjit Kaur | 28th July 2025. Categories: Advertising, Advertising Technology, AI, Media, Search Marketing, … AI tools.
Will Agentic AI change the way creatives work? These 12 AI tools are reshaping the creative industry*
TechRadar
AI therapy couch. (Image credit: Shutterstock/elenabsl). Creative work relies on technology. Instead of physical …
McKinsey: AI agents reshape advertising landscape
PPC Land
This technology marks a fundamental shift from passive AI tools to … The shift toward AI-powered marketing tools creates unprecedented …
From HR to HX: Reimagining human experience in the age of AI
HR Executive
The technology doesn’t rely on org charts. It operates across … See more: How ChatGPT and other generative AI tools are transforming HR jobs …
How edge AI is transforming retail operations
Retail Dive
Edge AI introduces predictive maintenance tools that identify potential … Technology doesn’t just streamline operations; it empowers people.
AI is driving mass layoffs in tech, but it’s boosting salaries by $18,000 a year everywhere …
Fortune
Fields like marketing, HR, finance, education, manufacturing, and customer service are rapidly integrating AI tools, from generative AI platforms that …
Marketing concerns over AI search may be overblown, study finds
PPC Land
… AI-powered search tools among general users, not just technology early adopters. … AI tools demonstrates tangible business value for marketing …
Study Finds Most Marketers Use GenAI, But Few Have Worked with Agentic AI
Digital Information World
… AI can surely become the top contender in marketing technology. Trust Issues and Training Gaps in AI Use. Accuracy has always been the top concern …
How Marketers Can Build Loyalty with AI-Powered Shopping Agents
ClickZ
… AI. Brands are using it not just to test … PLUS: Dirt Is Good’s Global VP of Marketing on Culture, Technology, and Leading with Brand Essence …
AI Cuts Tech Jobs but Boosts Non-Tech Salaries by 28%
AInvest
Christina Inge of Thoughtlight, an AI marketing service, notes that workers leveraging AI tools—such as sales professionals using AI for targeted …
Google Cloud projects $1 trillion agentic AI market by 2040
PPC Land
… artificial intelligence systems as fundamental business infrastructure rather than supplementary technology. … The technology enables marketing teams …
Microsoft’s Mass Layoffs Reflect Its Sharp Pivot Toward AI Investments
The Daily Jagran
… AI investments, impacting sales, marketing, and Xbox teams … Workers in sales, marketing, product management, and even technology roles have been …
Yext’s Strategic Position in the Evolving Digital Visibility Market
AInvest
… AI-optimized digital marketing. Generated by. Aime. In an era where … Expanding AI adoption: As AI search tools dominate discovery, Yext’s …
Canva Skills Surge 200% in Graphic Design Jobs Amid AI Trends
WebProNews
WebProNews is a leading publisher of business and technology email newsletters and websites. … Deliver your marketing message directly to decision …