Top Marketing AI News Stories, Week of June 23, 2025

How Generative Tools Are Redefining Cost Efficiency and Revenue Growth
AInvest
The AI Marketing Revolution: How Generative Tools Are Redefining Cost Efficiency and Revenue Growth. … artificial intelligence and may not have …

The AI Content Revolution: Why Digital Marketing Spend is Shifting—and Where to Invest
AInvest
… artificial intelligence (AI) has become the engine driving content creation and optimization. By Q2 2025, 50% of marketers explicitly use AI tools …

How AI Transforms Marketing Campaign Effectiveness (By: Streak Ranker)
Vocal Media
Artificial Intelligence (AI) has emerged as a pivotal force in … Generative AI tools are transforming content creation, enabling rapid …

The Rise of Vibe Marketing
ClickZ
PLUS: Dirt Is Good’s Global VP of Marketing on Culture, Technology, and Leading with Brand Essence. … The State of AI in Marketing: 6 Key Findings …

Marketing consultant unveils four-layer SEO framework for 2025 visibility*
PPC Land
Why: Addresses fundamental changes in search technology and user behavior driven by artificial intelligence … AI tools can transform single pieces of …

Platform payments fuel AI slop flood across social media
PPC Land
… artificial intelligence-generated content designed primarily to … Google’s AI Max for Search campaigns and other AI-driven marketing tools …

Research: 70% of Restaurants Either Actively Using or Piloting AI to Boost Loyalty Programs
Restaurant Technology News
The global artificial intelligence (AI) market is expected to more than double in the next four years, growing from $235 billion in 2024 to more …

17 Surprising Ways 7-Figure Solopreneurs Are Using AI — And You’re Not
Entrepreneur
Audit your website and landing pages using Google AI’s Realtime Feedback — like having a 24/7 marketing analyst … These are the same tools and …

AI-Driven Content Creation: The New Engine of Marketing Efficiency and SEO Dominance
AInvest
The marketing landscape is undergoing a seismic shift, driven by the rapid evolution of AI-driven content creation tools.

AI can scale ads, but great creatives drive brand impact | MarTech
MarTech
Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability.

From automation to autonomy: how agentic AI will run the show for marketers in 2025 and beyond
TM Forum Inform
… AI marks a shift from assistive tools to autonomous systems that act independently, transforming marketing with real-time decision-making, hyper …

AI Transforms Brand Storytelling at Cannes Lions
Los Angeles Times
Where Creativity Meets Automation: AI and the Future of Marketing Workflows … LA Times Studios @ Cannes LionsAI & TechAI & TECHNOLOGY · LA Times …

SEO leads as 68% of organizations shift strategies for AI search: Survey*
Search Engine Land
And most organizations (54%) are relying on SEO/digital marketing teams to lead AI search initiatives. … tools like Claude and Perplexity (18%).

AI Update, June 27, 2025: AI News and Views From the Past Week
MarketingProfs
… marketing tools. Meta and OpenAI both win fair use rulings in copyright lawsuits. Meta prevailed in a lawsuit brought by 13 authors, including …

I’ve led teams at Google, Glean, and GrowthLoop. Here’s why AI is making me a more human leader
Fortune
… AI-driven marketing. Each role has been shaped by intense velocity, evolving technology, and relentless expectations. But none have reshaped how I …

CFOs want AI that pays: real metrics, not marketing demos
VentureBeat
Adoption rate metrics have also become standard in AI evaluation. Finance leaders track how quickly and extensively AI tools are being utilized …

The AI Marketing Playbook: How To Leverage AI For Smarter Campaigns
Forbes
The AI Marketing Playbook: How To Leverage AI For Smarter Campaigns … Fancy AI tools can be expensive. And you may need a PhD in data science …

AI Isn’t A Trend—It’s The New Marketing Foundation
Forbes
AI Isn’t A Trend—It’s The New Marketing Foundation. Forbes Technology Council … Today, we’re seeing AI tools pulled into the center of the marketing …

The AI Content Revolution: Why Now Is the Time to Invest in Disruptive Tools
AInvest
The real test of any technology is its impact on the bottom line. Let’s break down key sectors: Marketing: Personalization at Scale: AI tools like …

Zuckerberg bets big on AI with $14B stake and talent hunt
Marketing Tech News
With Scale AI’s tools and expertise from companies like SSI and Runway, Meta could soon build smarter systems that know how to respond to users in …

Google Search Chief Liz Reid on ads, AI, and the future of search
Search Engine Land
But with the rise of AI-powered tools like ChatGPT, Perplexity, and … marketing departments through inspiring leadership both on agency, client and …

CMOs at Cannes Lions talk about how AI is reshaping marketing and the connection to customers
Business Insider
… technology and marketing, including AI, could affect the customer experience. For Melody Lee, CMO of Mercedes-Benz USA, part of that is through …

The Rise of Vibe Marketing (What Is It & the Best Tools)
Exploding Topics
Vibe marketing is the latest trend in the artificial intelligence … For many people, vibe marketing means AI tools to automate tedious …

Marketing initiatives boosted by AI and data
SiliconANGLE
In addition to leveraging AI for Snowflake’s marketing efforts … technology, and AI. . Founded by tech visionaries John Furrier and Dave …

How AI is redefining marketing, today and tomorrow
Nielsen
AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing. What started as a new technology has quickly become a core strategic …

Fintech’s AI Obsession Is Useless Without Culture, Clarity and Control
The Financial Brand
Fintech marketing leaders are surrounded by new AI tools — ranging from generative content platforms to predictive analytics engines. But despite the …

Reddit launches two AI advertising tools to usher in new era of community marketing
PR Week
Amaury Treguer, cofounder of Bread Agency, says these two new Reddit AI-powered tools mark a significant, innovative leap in community-based marketing …

Adopt or die? How Southeast Asian small businesses are using AI to stay competitive
CNBC
The U.S. and China are usually top of mind when it comes to artificial intelligence and generative AI. … marketing is through AI livestreaming.

How Small Businesses Can Capitalize on Their Artificial Intelligence Opportunities
BizTech Magazine
Artificial intelligence, especially generative AI, is perhaps the hottest area of technology investment today. … AI tools to make your marketing more …

The Modern CMO: Data-Driven, AI-Native and Creatively Human
CMS Wire
Marketing technology stacks now encompass dozens of platforms, from customer data platforms and marketing automation tools to AI-powered …

The State Of AI In Marketing: 6 Key Findings From Marketing Leaders
Search Engine Journal
However, AI is not replacing creativity; it’s augmenting it. Marketing teams are using tools to speed up, optimize and break through creative …

AI Is Killing Marketing As We Know It — So What Comes Next?
Forbes
What took decades with previous technology shifts is happening in months with AI. … Experimenting with AI tools and agents; Retraining teams for …

How To Use AI To Test Ideas, Refine Marketing And Grow Smarter
Forbes
Today, artificial intelligence is quickly reshaping the marketing landscape. … With gen AI tools like ChatGPT, marketers can craft tailored content at …

Reddit launches two AI advertising tools to usher in new era of community marketing
Medical Marketing and Media
Technology. Reddit launches two AI advertising tools to usher in new era of community marketing. Unveiled at Cannes Lions 2025, Reddit’s AI-powered …

Small to Mid-Sized B2B’s Lead in AI Knowledge, Success: Conveyor Survey
Demand Gen Report
… artificial intelligence technology futuristic, AI, with. TA design/stock.adobe.com. While artificial intelligence (AI) role in B2B marketing to rise …

AI-Powered Photoshoots: A Game Changer for Digital Marketing
CMS Wire
With the help of artificial intelligence, brands can accelerate the … Related Article: Aligning AI Agents With Marketing Automation Technology …

Gartner Predicts Over 40% of Agentic AI Projects Will Be Canceled by End of 2027
Gartner
ToolsBuild your plans to execute · Peer CommunityConnections, chats and … Marketing at a Technology/Service Provider, Procurement, Research and …

What Are AI Agents? What Marketers and Businesses Need to Know
Marketing Profs
In the current landscape, general AI tools are becoming commonplace. … More Resources on AI Use in Marketing and Teams. The Future of B2B Marketing …

20 Game-Changing AI Tools Every Small Business Leader Needs Now
Forbes
… AI tools that … Forbes Insights: Your Five-Step Strategy To Unleash AI’s Value In Marketing | Paid Program.

AI Impact Awards 2025: These Tools Help Streamline and Personalize Marketing
Newsweek
AI Artificial Intelligence. AI Impact Awards 2025: These Tools Help Streamline and Personalize Marketing … marketing world, rapidly evolving …

An AI video ad is making a splash. Is it the future of advertising?
NPR
But Accetturo says he used AI tools instead, taking just two days to … As for how today’s marketing students see AI, Saboo says it’s a mixed picture.

Best AI Tools for Product Descriptions
U.S. Chamber of Commerce
Utilize these artificial intelligence (AI) tools to write product descriptions that help save time and money and improve your SEO results.

Report Finds B2B Marketing Shifting from Tactics to AI-Enabled Strategy
Demand Gen Report
… technology—double the share of five years ago, sourced from program budgets. … Tagged with: 2X, AI, artificial intelligence, Avasant, CMO, MaaS, …

Reddit launches two AI advertising tools to usher in new era of community marketing
Campaign US
TECHNOLOGY · AGENCY · CAMPAIGN SAVVY. Show; THE KNOWLEDGE … Reddit launches two AI advertising tools to usher in new era of community marketing.

Intel to rely on Accenture and AI for marketing, cuts internal workforce
People Matters
Intel will outsource large parts of its marketing operations to Accenture and artificial intelligence tools leading to major job cuts CEO Lip-Bu …

Your Customers Are Already Deploying AI Agents. Are You Ready to Respond?
The Financial Brand
Despite the excitement around AI agents and the technology’s potential to improve online banking experiences, bank marketers shouldn’t rush in blindly …

When Marketers Run the Machines
Adweek
Mastery of the latest AI tools offers a creative edge in the ever-changing marketplace. … AI technology leading to their obsolescence. Corbett …

These Startups Are Helping Businesses Show Up In AI Search Summaries
Forbes
Snake oil salesmen are claiming “traditional SEO just doesn’t work anymore.” Bullsh*t. SEO is a necessary though not sufficient requirement for “Generative Engine Optimization.”

44 marketing initiatives where AI alone will fail
Search Engine Land
Here’s where AI still can’t match human judgment – and why marketers shouldn’t hand over the keys just yet.

Intel will outsource marketing to Accenture and AI, laying off many of its own workers
Oregon Live
Intel will outsource marketing to Accenture and AI, laying off many of its own workers. Updated: Jun. 20, 2025, 11:46 a.m.; | Published: Jun. 20 …