Top Marketing AI News Stories, Week of May 26, 2025

Does AI Make Technology More Accessible Or Widen Digital Inequalities?
Forbes
Forbes Insights: Your Five-Step Strategy To Unleash AI’s Value In Marketing | Paid Program … Does AI Make Technology More Accessible Or Widen Digital …

Why Agile Teams Are Winning the Race to Create AI-Ready Cultures
Inc. Magazine
… technology, they may still backslide. However, a … On average, more than six new AI tools are released per day in the marketing space alone.

SMBs Turn to AI to Supercharge Social Media Marketing and Content Creation
Influencer Marketing Hub
A surge in artificial intelligence (AI) adoption is empowering SMBs … Of this group, 28% are specifically using AI tools for marketing and …

How you engage with data is far more important than your AI budget
Scotsman Guide
Contributing Author, Marketing, Mortgage, Technology. How you engage … artificial intelligence-powered dashboards, many organizations …

An AI bot might be asking the questions at your next job interview
CBC
Wafa Shafiq was interviewed by an AI bot for a job in marketing in Mississauga, Ont. … artificial intelligence bot, she thought: Why not? “I …

How AI Avatars Are Quietly Rewiring Enterprise Productivity
CustomerThink
Many employees are leaning on AI-based tools … marketing technology, marketing operations, customer experience, and digital transformation initiatives …

The biggest barrier to AI adoption in the business world isn’t tech – it’s user confidence
Missouri S&T
AI is no longer a distant promise out of science fiction. It’s here and already beginning to transform industries. But despite the hundreds of billions of dollars spent on developing AI models and platforms, adoption remains slow for many employees.

How AI Will Change Brand Strategy and Marketing Forever – Next Big Idea Club
Next Big Idea Club
How AI Will Change Brand Strategy and Marketing Forever. Book Bites Entrepreneurship Technology. How AI … marketing team, rolling out AI tools …

How Do You Learn Artificial Intelligence (AI)?
Southern New Hampshire University
Many AI tools are flexible enough to adapt to how you already think … Clear: “Can you explain how AI is used in marketing, using simple language for …

Don’t Overlook Consumers’ Preferences in the Whirlwind of AI
Forrester
AI disrupts marketing norms and changes so rapidly that it’s hard to keep up. … tools and 45% agree that genAI poses a serious threat to society.

AI Update, May 30, 2025: AI News and Views From the Past Week
Marketing Profs
Importance for marketers: Signals a shift toward AI-driven marketing collaboration tools with deep user bases—potentially reshaping team workflows and …

Making Decisions About AI Adoption
Plan Adviser
Making Decisions About AI Adoption. Firms express cautious optimism about artificial intelligence tools in a recent survey. Reported by. PLANADVISER …

The future of B2B authority building in the AI search era
Search Engine Land
… tools – it’s about behavior, expectations, and trust. Even the biggest player, Google, centered its Google Marketing Live event around AI and, for …

The 2025 Auto Dealer’s Guide to AI and Marketing Mastery
Inc. Magazine
Ten trends to leverage technology in smart marketing moves … Smartphone-filmed walk-arounds edited with AI tools can be posted within minutes, and …

AI’s reckoning: confronting job loss in the Age of Intelligence
HR Executive
Finance teams are replacing analysts with AI forecasting tools. Marketing departments are shrinking as content engines generate campaigns in seconds.

What’s Really Artificial About AI is AI Itself
In These Times
What’s Really Artificial About AI is AI Itself. “The phrase artificial intelligence is a marketing term that is used to sprinkle some magic fairy …

5 Ways Marketers Are Using AI to Automate Boring Research Tasks
Robotics & Automation News
The good news is that AI tools for marketing teams are changing the … The emergence of artificial intelligence (AI) and machine learning …

Tips for Strong AI Marketing Prompts
Multi-Housing News
Composite photo collage of two astonished happy girls stand artificial intelligence webpage prompt cyber isolated on … Marketing AI Institute. “It’s a …

Gen Z Wants Utility From AI—Not Gimmicks
Adweek
In the past few years, as brands began integrating AI into marketing … And 55% said they’re eager to learn new AI tools in the future.

Ready or not, AI is starting to replace people
Axios
But several companies that made early high-profile announcements that they would replace legions of human workers with AI have already had to reverse course.

AI In Marketing: Amplifying The Human Touch
Forbes
… marketing teams work. But for those of us leading marketing today, the real challenge isn’t just trying out new tools. It’s figuring out how to use AI …

AI to play central role in reshaping global marketing by 2030, says WPP Media China CEO
Global Times
Technological advancements in artificial intelligence (AI) and data … At the heart of this approach is a commitment to using data and technology to …

“First-Party Data Activation” Offers Marketing and Technology Leaders a Strategic Playbook …
MyChamplainValley.com
“First-Party Data Activation” Offers Marketing and Technology Leaders a Strategic Playbook for Unlocking AI’s Full Potential … tools; Modernize …

How Could Singularity Affect Marketing Technology?
Forbes
Picture a world where AI has gained more intelligence than humans. How would martech, marketing technology, fit in that space? Free of the current …

How Small Businesses Are Using AI to Innovate and Compete
U.S. Chamber of Commerce
They are all made and sold by small businesses that use artificial intelligence (AI) to grow and compete. … In fact, using generative AI tools …

Is AI Killing Creativity in Marketing — Or Supercharging It? — In 300 Words or Less
Media Update
AI in marketing creativity artificial intelligence and creative process is AI killing creativity How AI is changing marketing AI tools for marketers …

Salesforce’s $8bn Informatica acquisition signals a new era for AI-driven marketing
The Drum
Technology Artificial Intelligence. Salesforce’s $8bn Informatica … AI capabilities and reshape the landscape of AI-powered marketing tools.

How Market Researchers Are Using Generative AI
Marketing Profs
Artificial Intelligence – Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, …

Google’s New AI Tools Promise Faster Ads, But Raise Control Concerns
Search Engine Journal
At Google Marketing Live, the company showcased three new AI agents. These tools can handle everything from creating campaigns to managing tasks …

12 AI Copywriting Tools for Faster, Smarter Content Creation (2025) – Shopify
Shopify
Enter artificial intelligence (AI) copywriting tools, which can offer small businesses a practical way to scale marketing efforts. From landing …

Agentic AI Poised to Handle 68% of Customer Service and Support Interactions by 2028
Cisco Newsroom
Agentic AI is a category of artificial intelligence that leverages AI … DoubleClick Digital Marketing (DDM) is an integrated ad technology …

Why Top-Down AI Mandates Fail—and What Marketing Leaders Must Do Instead
CMS Wire
Senior leaders focusing on marketing technology know that AI adoption is crucial to remain competitive. However, getting their teams ready to make …

How AI is Revolutionizing Product Information Management for Modern Retail
Total Retail
Artificial intelligence (AI) is no longer a futuristic tool — it’s here … Generative AI tools are now integrated directly into PIM …

AI is perfecting scam emails, making phishing hard to catch
Axios
Technology. AI is perfecting scam emails, making phishing … The big picture: Scammers are now training AI tools on real marketing …

How Natural Language Interfaces Are Transforming Marketing Workflows
Snowflake
… AI tools for customer service and marketing. At first, gen AI may have … technology that will inevitably alter the marketing landscape.

Future-Proofing WordPress SEO: How To Optimize For AI-Driven Search Features
Search Engine Journal
Search has shifted from links to answers. Here’s how to structure your WordPress content to help it get cited in AI Overviews and conversational results.

1 big thing: White-collar bloodbath
Axios
Dario Amodei — CEO of Anthropic, says AI could wipe out half of all entry-level white-collar jobs — and spike unemployment to 10-20% in the next one to five years. Here’s how that could unfold.

Americans to business: Take AI slow and do it right
Axios
While the tech industry floors the pedal on AI, the U.S. public would be happy to hit the brakes.

People, passion and purpose: Experiential marketing in the age of AI
Brand Equity
People, passion and purpose: Experiential marketing in the age of AI. Marketing in India is changing. Artificial intelligence offers speed, but …

Future-proof your marketing strategy with Google’s AI rivals
The Times
… AI tools to anticipate the rise of zero-click searches and AI-driven overviews”, adding that ChatGPT and other generative AI tools “aggregate …

Ex-Apple Engineers Behind $200M Xnor Deal Launch ElastixAI, Secure $16M To …
Yahoo Finance
… artificial intelligence deployment: inference, GeekWire reports. Don’t Miss: Hasbro, MGM, and Skechers trust this AI marketing firm — Invest before

Why AI is driving marketing agencies to abandon time-based pricing
BusinessLIVE
Why AI is driving marketing agencies to abandon time-based pricing. With … tools such as configure, price and quote software are available …

10 Best AI Courses and Certifications in 2025
Exploding Topics

  1. AI for Marketing · 3. Piloting AI in Marketing · 4. Generative AI for Everyone · 5. Introduction to Artificial Intelligence (AI) · 6. Artificial …

What is Agentic AI? The Complete Guide for Enterprise Leaders
CustomerThink
As artificial intelligence continues its rapid evolution from experimental technology … AI must work within complex, heterogeneous technology …

Duolingo goes rogue amid ‘AI-first’ backlash
Marketing-Interactive
“My goal is for Duos to feel empowered and prepared to use this technology. … artificial intelligence (AI) products. Similarly, Meta continued with …