This week’s news sponsored by OmniSend
An AI-powered marketing automation platform tailored for ecommerce businesses. It enables personalized communication across email, SMS, and push notifications using behavior-based triggers. Omnisend leverages AI to optimize send times, segment audiences, and automate workflows, helping brands increase engagement, boost sales, and deliver consistent customer experiences.
The AI Tools That Are Transforming Market Research
Harvard Business Review
Marketing|The AI Tools That Are Transforming Market Research. Subscribe … technology interactions (e.g., consumer behavior on technology platforms).
‘Start with a human:’ How marketers can stand out as AI use becomes the norm
eMarketer
Artificial Intelligence (AI) · Marketing Technology · United States. As marketers rush to integrate AI into their workflows, they’re sorting out …
How AI Is Reshaping the Modern Marketing Org
Marketing Profs
Artificial intelligence is transforming marketing operations, team structures, and required skills. Learn how to build an adaptable, AI-first …
Will AI mean better adverts or ‘creepy slop’?*
BBC
The technology can then mirror how someone … marketing at Northwestern University’s Kellogg School of Management, who led the AI research.
Google rolls out new AI agents as it looks to further automate its ad platforms
Marketing Brew
… marketing teams,” Taylor said. Months in the making: Google has gone all-in on generative AI within its advertising tools in the last several months.
What AI means for your job: Insights from AI Deciphered
PR Week
NEW YORK: Will artificial intelligence replace marketing and communications jobs? … “You should not trust AI technology,” Wiggins warned.
The Impact Of AI On Marketing And B2B Websites
B2B Marketing
Commercial marketer, Data and Insights, Marketing operations and technology … Marketing leaders agreed that instead of chasing “shiny new” AI tools …
5 benefits of AI influencer marketing
CreatorIQ
… AI influencer marketing benefits help brands anticipate what’s coming around the corner. The technology analyzes creator performance, audience …
AI won’t replace human creativity, say Bluesky and Hootsuite execs*
Axios
AI amplifies human creativity, but what makes brands and people successful will never be replicated by AI. Responsible AI means knowing when to hold off.
Professor Scott Galloway perfectly explains the danger of treating AI like your friend*
Fast Company
He says AI lacks the most important aspect of any relationship, calling the dynamic ‘empty calories.’ AI may actually take up space where human beings could be. Or should be. That’s driving us apart.
Accenture and Jeffrey Katzenberg’s WndrCo Invest in AI Marketing Startup
The Wall Street Journal
Accenture had begun using Alembic to help clients restructure their businesses around AI tools before it co-led this funding round, according to a …
The future of sales isn’t human or AI; it’s both, says Bryant AI marketing expert Stefanie Boyer
Bryant News – Bryant University
Artificial intelligence (AI) won’t replace human salespeople … AI “buyers” using RNMKRS tools. The lab, which features private role-play rooms …
AI Creator Marketing Strategies
CreatorIQ
McKinsey claims 78% of organizations now use AI in at least one business function, including marketing and sales. Many of those tools, however, are …
Amazon Debuts AI-Powered Tools for Business Clients
PYMNTS.com
PYMNTS has written extensively about the way small- to medium-sized businesses (SMBs) are embracing artificial intelligence (AI)-powered tools to …
Built to Last: The Long Game Behind Hawke Media’s Success
Los Angeles Times
Early mentors Peter Diamandis and Ray Kurzweil advised that AI would transform marketing … AI & TechBusiness by LA Times StudiosAI & TECHNOLOGY …
Inside the Guide: From Tool Sprawl to Creative Flow | Integreon
JD Supra
Over the last few years, marketing teams have added AI tools to nearly … Because the future of marketing isn’t about managing more technology.
Imagine This… How Will AI Revamp Marketing—and the Role of CMOs?
Boston Consulting Group
… AI in isolated pockets of marketing, HR, or finance. However, the real value of AI emerges when the technology operates throughout the enterprise.
Viewing AI as magical sparks adoption among less tech-savvy consumers
EurekAlert!
A Journal of Marketing study reveals that consumers with lower AI literacy are more receptive to adopting AI-powered tools because they view the …
The 2026 Martech Stack: Evolution Driven by AI, Data Gravity and Privacy
Snowflake
According to Heather Roth, Director of Digital Strategy at Slalom, it was the consumer-grade application of AI across marketing tools. … technology …
‘AI powers the engine, and humans steer the story in marketing’: Linkedin’s Jessica Jensen
Campaign US
At a time when technology, talent, and tools are evolving faster than … As AI tools reshape marketing functions—from audience research to …
Establishment of the AI Technology “Large Action Model (LAM)” to Accelerate 1-to-1 Marketing
NTT Group
NTT DOCOMO, INC. Establishment of the AI Technology “Large Action Model (LAM)” to Accelerate 1-to-1 Marketing ~Predicting customers’ intent …
Generative AI’s Marketing Revolution: Tools and Trends Dominating 2025
WebProNews
The Economic Times article from two weeks ago lists top AI marketing tools … As AI evolves, marketers must blend technology with human …
3 Ways CMOs can use AI to Drive Personalization, Prediction, and Content
CX Today
… tools driving productivity, dive into our Ultimate Guide to Sales & Marketing Technology. Artificial IntelligenceAutomationGenerative AI. Brands …
There’s no plan for AI slop*
Fast Company
Is artificial intelligence polluting the internet? The world of mass AI creation will inevitably feature some true gems. AI masterpieces, even. But there are real, unfortunate consequences of the real getting all mixed up with the fake.
How AI Can Help You Prepare For, and Sell on, Small Business Saturday and Beyond
U.S. Chamber of Commerce
“It’s like having a business coach on call,” he told CO—. Learn about and leverage the AI tools your marketing and messaging platforms offer. Constant …
The New AI Reality Check – ADWEEK*
ADWEEK
… AI technology today,” said Einan. “And it feels like we’ve turned away … As a result, “you need to feed those biases into whatever AI tools you’re …
The End Of Endless Scale: How AI Is Forcing A Rethink Of What ‘Data-Driven’ Really Means
AdExchanger
Machine learning has been part of marketing technology for years. For a … Automation, agentic AI tools and a hyper focus on outcomes have …
Human Oversight: The Missing Link in AI-Driven Marketing
Marketing Communication News
BY: Chris Daly, Chief Executive of the Chartered Institute of Marketing. … Artificial intelligence (AI) has become a fundamental part of society. It …
2026: The Year AI Gets Real For Customer Service — But It’s Not Glamorous Work
Forrester
… AI is reshaping everything from technology to roles. Related Forrester … marketing communications. Thanks for signing up. Stay tuned for …
What Is AI Marketing? Types and Benefits for Your Business
Telkomsel
… artificial intelligence technology to better understand customers and craft more targeted marketing strategies. … Types of AI Marketing Tools for Your …
Stagwell, Palantir ready broader rollout of AI-powered marketing platform
Marketing Dive
Dive Brief: Agency holding company Stagwell is readying the next stage of a new marketing platform powered by artificial intelligence (AI) …
From SEO to GEO: How LLMs Are Changing Brand Discovery
MarketScale
… artificial intelligence and marketing. Our aim is to spark your curiosity and inspire you to infuse your marketing with AI. … technology meets …
Will the AI bubble burst as investors grow wary of returns?*
Deutsche Welle
Billions have poured into AI, helping stock valuations soar. But the cracks are starting to show. Slowing adoption, surging costs and elusive profits are fueling warnings that the boom may be headed for a hard reset.
What do marketers need to know about the AI browsers from ChatGPT and Perplexity?
MarTech
As if AI hasn’t thrown enough at you, the popular LLMs entered the browser game. Get ready for a paradigm shift in how users engage with digital content.
Are you ready for an AI-driven marketing transformation?
Campaign Middle East
Marketing technology is fabulous when it works. Many CMOs already own … Liwa Content.Driven’s Choubal reflects on AI in creativity, noting that while …
Gartner Survey Finds AI Will Touch All IT Work by 2030*
Gartner
Gartner AI Use Case Insights is an interactive tool that helps technology … Marketing at a Technology/Service Provider, Procurement, Research and …
Tech Talk: Israeli company uses AI for marketing campaigns
The Jerusalem Post
Israeli startup Applift uses AI to help apps cut marketing costs and climb app store rankings … Artificial Intelligence words are seen in this …
Data Accessibility Affecting AI Adoption for B2B Marketers: Hightouch*
Demand Gen Report
This disconnect comes despite artificial intelligence (AI) dominating … “This is a wake-up call for every marketing leader chasing AI. Data …
AI agent developers have become adland’s in-demand role
Digiday
… AI officer, both indie marketing agencies and … Get access to tools and analysis to stay ahead of the trends transforming media and marketing.
Smartly research reveals 92% of marketers say AI reshapes customer engagement
PPC Land
Artificial intelligence has moved from experimental technology to essential marketing … marketing tools. Marketers cite personalization …
How Firms Can Turn AI-Enabled Client Intelligence Into Action
Bloomberg Law News
The most successful initiatives integrate marketing, innovation, technology, and practice leadership. When these disciplines collaborate, firms …
AI at the Edge: How Small Teams Are Using AI to Deliver More With Less
Techerati
… AI tools as part of their development workflow. A majority of … Technology for Marketing · E-SHOW MADRID · HR Technologies. © CloserStill …
A look at the intersection of AI and customer experience
Constellation Research
… Marketing Officer, Chief People Officer, Chief Revenue Officer, Chief Technology Officer. Tags. Artificial Intelligence (AI), Next Generation CX.
Small Business Technology Roundup: Google’s AI Is Changing Paid Search, Is ChatGPT Atlas Better Than Chrome?
Forbes
And while AI search is decreasing traffic to many websites, some marketing … Instacart has launched a suite of AI tools for grocers called “AI …
People with ADHD, autism, dyslexia say AI agents are helping them succeed at work
CNBC
Neurodiverse professionals may see unique benefits from artificial intelligence tools and agents, research suggests. With AI agent creation …
How to Turn AI Competitiveness Into a Human Advantage
Inc. Magazine
… technology into social media campaigns, when the global AI race was already underway. … It was one of the first AI marketing tools to merge technical …