Top Marketing AI News Stories, Week of November 17, 2025

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Adobe bolsters AI marketing tools with $1.9 billion Semrush buy
Reuters
… marketing tools and attract brands with generative artificial intelligence products … Adobe bolsters AI marketing tools with $1.9 billion Semrush buy.

The Era of AI Layoffs Has Begun*
The Wall Street Journal
Chip Cutter: The job cuts at Paramount will be in areas like finance, legal, technology, and marketing. … AI tools to help merchants. And so …

Helping 1,000 small businesses build with AI
OpenAI
… AI tools tailored to their needs. Participants range from professional … marketing and design firms (1 in 10), to local repair and cleaning …

3 Ways to Harness AI for More Effective Marketing
Inc. Magazine
3 Ways to Harness AI for More Effective Marketing. Executives at Akool and Quality Meats shared how they use the technology to make their campaigns …

12 Best AI Marketing Tools to Win in 2025
Cybernews
AI marketing tools are platforms that use artificial intelligence to … Technology (15%). I reviewed hosting options and AI deployment types …

AI Simulation Marketing Tech Will Transform 2026 Research
Success Magazine
This AI Simulation Marketing Technology Will Transform the Market in 2026 · Gen AI simulation tools are disrupting the $140B market research industry.

Nearly 70% of Marketing Leaders Agree Agentic AI Will Be Transformative, Yet Effectiveness Remains Elusive
AiThority
AI tools offer great … AiThority.com covers AI technology news, editorial insights and digital marketing trends from around the globe.

The marketing guru who helped turn Khosla Ventures into an AI powerhouse is moving on
TechCrunch
The marketing guru who helped turn Khosla Ventures into an AI powerhouse is moving on … The technology, called a positioning engine, can …

Meet the inaugural class of the Frontier Firm AI Initiative – Microsoft
Microsoft
As Jared Spataro, Microsoft’s Chief Marketing Officer of AI at Work, puts … Custom-built AI tools will automate customer renewals, reduce …

Nearly 70% of marketing leaders agree agentic AI will be transformative, yet effectiveness remains elusive
Capgemini
AI tools offer great potential but often fail to deliver results as budgets, strategy and technology aren’t fully aligned,” said Gagandeep Gadri …

The Truth About AI In Marketing Measurement: What Works, What Doesn’t And What It Costs You*
AdExchanger
The world of marketing measurement is buzzing about AI. But when it comes … AI Search Tools Face Monetization Crunch; And So Does Kids Content.

Scale Social AI Secures $1.3M to Transform Local Marketing Through Authentic Customer-Generated Content
Morningstar
… Tools. Portfolio · Watchlists · Screener · Chart · Rating Changes … Scale Social AI, a marketing technology pioneer that turns authentic …

AI Marketing KPIs: How CMOs Boost ROI Faster
CX Today
Marketing executive achieving KPIs for marketing performance. AI & Automation in CXMarketing & Sales TechnologyInsights … marketing tools being …

How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’
Digiday
… AI to curb marketing costs and expedite the creative process. … Get access to tools and analysis to stay ahead of the trends transforming media and …

Best AI activations of 2025: Ralph Lauren, Digitas, L’Oréal
Ad Age
… technology and talent. But several instances of innovation stand out … AI by crafting specialized AI assistants with narrow marketing missions.

Marketing And AI Tools: Putting The ‘I’ In ‘AI’ – Forbes
Forbes
Technology · TikTok BrandVoice | Paid Program · Metronome BrandVoice … Marketing And AI Tools: Putting The ‘I’ In ‘AI’. Forbes Agency Council.

10 AI Tools Marketers Are Using Right Now
Inc. Magazine
These AI tools for marketing are helping CMOs, founders, and marketing teams get their message out faster.

Gartner: AI agents fail to ease CMO pain amid need for deeper shifts
Marketing Dive
… technology to results, according to new Gartner findings Marketing Dive can exclusively share. Among a subset of marketers who are using generative AI …

Gartner Survey Finds 65% of CMOs Say Advances in AI Will Dramatically Change Their Role in the Next Two Years
Gartner
A Gartner survey of 413 marketing technology leaders, conducted in June … marketing leaders who are not piloting AI agents report significant gains on …

Banana ROI: where intelligent marketing automation and AI become a sustained revenue strategy
Business Reporter
Banana ROI: where intelligent marketing automation and AI become a sustained revenue strategy. Technology. Sponsored by Shift Paradigm. How AI can …

Agentic AI in marketing according to McKinsey report
ContentGrip
A practical guide to understanding and implementing AI agents in your marketing workflow. ContentGripPatrecia Meliana. Workflow over tools: why design …

AI in marketing and ethics: A look at business, corporate and consumer perspectives
Campaign US
Leaders from SeeMe Index and Getty Images explore AI in marketing and ethics during the AI Deciphered conference.. From Campaign US. … AI tools “to …

Don’t blindly trust everything AI tools say, warns Alphabet boss
The Guardian
The head of Google’s parent company has said people should not “blindly trust” everything artificial intelligence tools tell them. … AI technology is …

AI skills and confidence gaps threatens marketing teams’ performance gains
eMarketer
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → … The result is a widening execution risk, where teams may adopt AI tools but …

82% of marketers fail AI adoption (Positionless Marketing can fix it)
Search Engine Land
The problem isn’t the AI tools available today. It’s that marketing work is still structured the same way it was before AI existed. The individual …

Why Anthropic CEO Dario Amodei spends so much time warning of AI’s potential dangers*
CBS News
Dario Amodei talks a lot about the potential dangers of AI and has repeatedly called for its regulation. But Amodei is also engaged in a multi-trillion dollar arms race, a cutthroat competition to develop a form of intelligence the world has never seen.

10 Times AI Went TOO FAR — And the Internet FREAKED Out*
YouTube
When artificial intelligence goes wrong, it goes SPECTACULARLY wrong! From racist chatbots to fake audience members, these technological blunders remind us that even the smartest systems can make the dumbest mistakes.

Inside the AI skills race and how marketers are adapting*
Ad Age
… AI agents are appearing in more tools and platforms. … During the AI Marketing Playbook, attendees discussed how AI is used to construct synthetic …

The Next Marketing Stack: AI Agents + Model Context Protocol
CMS Wire
… marketing tasks across tools … model context protocolmcpmarketing campaignsartificial intelligencedigital marketingagentic aiai in marketingmarketing …

AI startup founder reveals selling ‘fake’ $100/month product to reach $1 billion value*
Times of India
… AI technology in 2017. This method saved the startup from failure … The artificial intelligence (AI) startup’s co-founder and CTO, Sam …

AI: Your New Brainstorm Partner
National Association of REALTORS®
Use AI tools … AI: Your New Brainstorm Partner. November 15, 2025. Artificial Intelligence (AI) in Real Estate, Real Estate Technology, Marketing.

Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy*
Digiday
… AI startups like Profound to WPP’s Generative UI venture, built via … The race between marketing services groups to bring tech monitoring tools …

AI Visibility Index: What three months of data reveals
MarTech
… AI Mode. The key … tools and on-demand expert support. Related topics. Marketing artificial intelligence (AI)Marketing technologySponsored Content.