Top Marketing AI News Stories, Week of November 24, 2025

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Why Every Company Will Need an AI Specialist by 2026
Entrepreneur
… AI tools produce results instead of noise. They need to understand … The technology is already embedded in the tools your teams use every …

Here are the 49 US AI startups that have raised $100M or more in 2025
TechCrunch
The Israeli-founded unicorn is partnering with Attentive and Omnisend to continue supporting marketing services while investing in AI-powered tools …

10 Practical Prompts to Fight the Rise of AI ‘Workslop’ in Bank Marketing
The Financial Brand
The problem isn’t the technology. It’s how we’re using generative AI (GenAI). Too many professionals treat GenAI like a vending machine: type a prompt …

A Big Bang Reshapes Agencies Into Algorithms-Of-Record
Forrester
… marketing OS — to deliver media clout and content velocity. … Publicis Groupe continues to expand technology capabilities, launching Leona, an AI- …

The Key Drivers of Marketing Shifts Amid AI, Inflation, and Cultural Change
YouTube
… Tools for Leaders – A searchable database of more than 10000 … The Key Drivers of Marketing Shifts Amid AI, Inflation, and Cultural Change.

‘Demand For Clear, Practical Guidance Has Never Been Greater’: ADMA Launches AI Governance Toolkit for Marketers
B&T
AIMarketingNewsletterTechnology. ‘Demand For Clear, Practical Guidance Has Never Been Greater’: ADMA Launches AI Governance Toolkit For Marketers.

From automation to creativity: the new era of social AI
Telefónica
As a result, marketing teams increasingly have a sophisticated ecosystem of artificial intelligence tools covering all phases of the creative and …

From Organic Search To AI Answers: How To Redesign SEO Content Workflows
Search Engine Journal
A recent survey reveals that 83% of consumers believe AI-powered search tools are more efficient than traditional search engines. … marketing, content …

The Impact AI Is Having On The Marketing Ecosystem
Search Engine Journal
While the marketing game is changing, AI hasn’t been the catalyst. The shift has been happening for years, we’ve just been slow to pick up on it.

The Iceberg Index: Measuring Workforce Exposure in the AI Economy*
MIT
AI adoption concentrated in computing and technology represents only the tip of the iceberg. Technical capability extends far below the surface through cognitive automation impacting administrative, financial, and professional services (11.7%, approximately $1.2 trillion).

Marketers turn to “vibe marketing” as AI gives professionals new muscles to build connections with audiences
eMarketer
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → … In vibe marketing, marketers use AI tools to create many parts of a …

Famous Labs Expands Suite of Next-Generation Creative and Productivity Platforms
USA Today
Deal.ai adds another dimension to the Famous Labs ecosystem. It has more than 75 tools for making content, marketing, growing a business, learning, …

Turning Recall Chaos Into Clarity: How AI Agents Are Reinventing Product Recalls
Total Retail
… Technology. Events. Live Events. Total Retail Tech · Total Retail … Artificial Intelligence (AI), Marketing. November 25, 2025. Turning …

Opinion | A.I. Is Marketing Itself as the Anti-A.I.*
The New York Times
Artificial intelligence is unpopular and uncool — so A.I. companies … A.I.’s Anti-A.I. Marketing Strategy. Nov. 26, 2025. Video. CreditCredit …

AI can do more of your shopping this holiday season
The Seattle Times
… Technology, which helps companies with AI tools. “It fundamentally … technology at VML, a marketing agency. True autonomous shopping …

Stop Wasting Money on Empty AI: Build Value That Lasts
CX Today
CX Today covers news including AI Agents, Artificial Intelligence, CCaaS, Digital Transformation and more … Marketing & Sales Technology · Workforce …

Biddable Assets Rolls Out AI Tools for Major Global Advertisers
MarTech Cube
Biddable Assets Rolls Out AI Tools for Major Global Advertisers … We recognized the need to address the technology challenges specific to a CMO and …

Why ‘algorithmic trust’ matters ahead of an AI agent-powered Black Friday
Marketing Brew
Already, consumers are becoming familiar with generative AI tools: 68% of global consumers say they have used AI like ChatGPT, according to VML’s …

Why AI companies want to turn chat apps into shopping helpers
Marketing Tech News
Performance Marketing Tools … The idea is to move toward “agentic commerce,” where AI tools handle more of the steps people usually take when they …

The real AI threat is algorithms that ‘enrage to engage’*
Fast Company
Feeds that amplify hysterical content are accelerating extremism and a grievance society that endangers us all.

AI Personalization Marketing: Winning Strategies for 2025
Shopify
AI personalization marketing uses AI technology to analyze customer … Applications of AI personalization tools. Content personalization …

What Does Winning Look Like in the Age of AI-Driven Marketing?
MarketScale
As AI-powered tools—from agentic browsers to enterprise copilots … marketing, technology, and leadership today. From the rise of agentic …

B2B marketers are prioritizing AI tools for 2026
eMarketer
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → … tools for 2026, according to an August 2025 report from Content Marketing …

The Agentic Marketing Race Is On. CMOs That Move First Will Win.
Boston Consulting Group
Building a Foundation of Flexible Data and Technology. Scaling agentic AI requires more than new tools. It depends on a strong foundation that …

GEO, GSO, AI SEO: Whatever you call it, search marketing has big ambitions
The Drum
MarketingCreativeAgenciesMediaTechnologyAIB2BBuyer’s GuidesBusiness … tools daily (and another 37% weekly), with 73% of us having come to …

How AI Recasts Multifamily Operations: Inside Post Brothers’ Playbook
Multi-Housing News
How do you think AI will reshape property management operations and marketing efforts? Halter: We expect this technology and how we all use it to …

7 no-code AI tools marketers can build today to boost productivity and engagement
MarTech
MarTech » Marketing artificial intelligence (AI) » MarTechBot » 7 no … AI tools for your marketing stack. With the right platforms …

Three Critical Trends for Sales Leaders to Address in the Age of AI
Gartner
… technology strategy discussions and demonstrate their understanding of how AI … Marketing at a Technology/Service Provider, Procurement, Research and …

If Your Data EQ Is Low, Your AI Strategy Will Blow
Forbes
… Artificial Intelligence … If behavioral data isn’t integrated into your CRM system, your AI marketing tools will simply amplify the chaos.

Retail Automation: How AI Powers the Consumer Experience
CX Today
Marketing & Sales Technology · Workforce Engagement Management · Service … One company, FLO, reduced lost sales by 12% just with AI-powered demand …

Consumers embrace AI, but still rely on dealerships for final purchase
CBT News
44% of consumers use AI tools for vehicle research, and nearly all say it will influence purchase decisions. · Shoppers trust artificial intelligence …

What SME leaders really think about AI: Insights from the 2025 readiness survey
Elite Business Magazine
… AI. By Ellen Bishop · November 24, 2025; Posted in Artificial Intelligence, Technology … tools in finance, marketing, project management and even …

Scale Social AI Raises $1.3M to Boost Local Marketing via Customer Content
MarTech Cube
Scale Social AI, a marketing technology pioneer that turns authentic customer content into localized advertising, announced today it has raised …

From shortcuts to sabotage: natural emergent misalignment from reward hacking*
Anthropic
When they learn to cheat on software programming tasks, LLMs go on to display other, even more misaligned behaviors as an unintended consequence.

The Era Of Agentic Marketing: When AI Becomes The Marketer
Forbes
The Era Of Agentic Marketing: When AI Becomes The Marketer. Forbes Technology Council … tools at work. We’ve used it to write email subject …

Most marketers think consumers like AI, few consumers agree.*
MarTech
Marketers may be bullish on AI’s customer experience benefits—but consumers aren’t feeling it, and the disconnect could cost brands their credibility.

AI Update, November 21, 2025: AI News and Views From the Past Week
Marketing Profs
Artificial Intelligence – Catch up on select AI news and developments from the past week or so. Stay in the know.

ABM AI: New Technology Being Implemented In B2B Space
MediaPost
by Ray Schultz , Columnist, 2 hours ago. Long before artificial intelligence (AI) exploded on the scene, account-based marketing (ABM) was seen as …

Q+A: Is ‘Bot Friday’ Just Around the Corner? – How will AI Change Holiday Shopping This Year?
Drexel News Blog – Drexel University
… artificial intelligence technology … Tagged with: AI artificial intelligence holiday shopping LeBow College of Business marketing online shopping …

AI is coming for the world of competitive Excel
The Hustle
Breeze AI Tools Breeze AI Tools; Email Tracking Software Email Tracking … Marketing Analytics Marketing Analytics; Free Landing Page Builder …

Marketing hasn’t changed but marketers must: L’Oréal on the renaissance of brand in an era of AI and creator marketing
WARC
AI and creator marketing have been trends for some time. Why do you think they will reach a peak in 2026? Some developments are driven by technology, …

The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why.
Search Engine Land
Much of the technology we buy inside marketing is mostly isolated and … In marketing, AI and automation are becoming our equivalent.