This week’s news sponsored by OmniSend
An AI-powered marketing automation platform tailored for ecommerce businesses. It enables personalized communication across email, SMS, and push notifications using behavior-based triggers. Omnisend leverages AI to optimize send times, segment audiences, and automate workflows, helping brands increase engagement, boost sales, and deliver consistent customer experiences.
AI Video Has Changed Marketing Forever. Here’s How to Adapt.
Entrepreneur
AI Video Has Changed Marketing Forever — and Standing Out Requires a New Strategy … AI video tools have crossed a threshold. What used to require …
WPP’s new AI platform offers marketing without agencies for SMBs
Marketing Dive
The launch follows WPP pledging to invest more in AI, a technology that is increasingly critical for agency success. … AI tools courting small- and …
Read 11 pitch decks from startups using AI to disrupt advertising and marketing
Yahoo Finance
Technology · Financial … Business Insider has interviewed the founders of startups building tools to disrupt advertising and marketing with AI.
AI and the Future of Intent Data: Unlocking Precision in B2B Marketing
Solutions Review
Artificial Intelligence (AI) has had a significant impact across … marketing and sales teams must align by integrating insights into CRM tools.
‘Why AI, not algorithms, will define the future of digital marketing’
BusinessDay
Artificial Intelligence (AI), not just algorithms, will define the … Advertisers adopting AI tools see an average of 27 percent more …
How Amgen Uses AI & Data Science to Revolutionize Marketing and Biotech Innovation
Knowledge at Wharton
… technology to drive innovation and efficiency. ABOUT THE … How Amgen Uses AI & Data Science to Revolutionize Marketing and Biotech Innovation.
Mondelez will use AI to market Oreos and other snack foods
Quartz
AI ads could soon invade the Super Bowl. Mondelez, the maker of Oreos and other snack foods, is using the technology to lower its marketing costs.
Beyond pilots: A proven framework for scaling AI to production | Artificial Intelligence
AWS
The Generative AI Innovation Center partnered with SparkXGlobal, an AI-driven marketing-technology company, to validate their new solution through …
Graphic design graduates ‘competing’ against AI for jobs
BBC
… technology to get a job. Major companies are already starting to use the technology in their marketing campaigns, which is narrowing the number of …
Want AI to make you more productive? Here’s the right way to use it*
Fast Company
AI often gets you 90% of the way there. Here’s how to make sure the last 10% doesn’t eat up as much time as you saved.
Finding success in the age of AI marketing transformation
Marketing Tech News
… marketing leaders driving the future of marketing technology. Covering … “>Performance Marketing Tools · Finding success in the age of AI …
Most Small Businesses Are Using AI for Ads. Here’s What’s Working, According to a Google Exec
Inc. Magazine
There’s no denying the potential of artificial intelligence to … New and improving tools, like generative AI for marketing campaigns and AI …
Big Brands Going Anti-AI As a Marketing Tool, Appealing to the Haters*
Business Insider
The hot new trend in marketing: hating on AI. By Lara O’Reilly … Ads generated by AI tools have also courted their fair share of controversy.
The Maze of AI in Marketing: What Should We Do First?
CMSWire
AI spend is soaring, yet most marketing teams can’t operationalize it. The fix isn’t another tool — it’s sequencing.
Faith Liversedge: AI could make your marketing three times more efficient – so why isn’t it?
Money Marketing
View more on these topicsAdvisers Technology Opinion AI Marketing. Faith … The pattern is depressingly consistent: firms adopt AI tools, content …
PPC Trends 2026: AI, Automation, And The Fight For Visibility
Search Engine Journal
Industry professionals share how they’re using AI tools without losing strategic oversight in today’s increasingly automated ad platforms.
Marketing In The AI Era Has A Marketing Problem
Crunchbase News
Artificial intelligence • Sales & Marketing. Marketing In The AI Era Has A Marketing Problem … Sales Prospecting Tools. © 2025 Crunchbase Inc. All …
Oreo-maker Mondelez to use new generative AI tool to slash marketing costs
Reuters
Oreo-maker Mondelez to use new generative AI tool to slash marketing costs · Suggested Topics: · Artificial Intelligence.
Structuring AI for marketing impact through focused, real-world activation
MarTech
AI’s promise means little without a clear plan. See how marketers can identify high-value workflows, remove friction and scale adoption with purpose.
AI-Driven Intent Targeting: How Financial Marketers Reach Decision-Makers When It Matters Most
SmartBrief
IndustriesEducationFinanceFoodHealthcareInfrastructureLeadershipMarketingRetailTechnologyTravel · All Articles Marketing AI in Marketing AI … tools …
Behind the Curtain: The ever-growing AI inequality gap
Axios
The gap between the AI giants, employees and investors and ordinary Americans is growing by the month.
Amazon’s Plan To Eliminate Half-a-million Jobs Shows Good And Bad Of AI*
Benzinga
While cutting workers is a great way to save money or improve automation, job loss will result. Will this have a positive or negative impact on the economy as a whole?
Indie agencies focus on optimizing media and creative using AI to pick up more clients
Digiday
… AI abilities to apply marketing mix modeling to media campaigns … Get access to tools and analysis to stay ahead of the trends transforming media and …
How the next generation of marketing and agency leaders is redefining AI’s role
Ad Age
businesswoman interacting with artificial intelligence data interface. Marketing leaders are using AI to research consumer markets. … AI tools …
SPS25: Tools and Tips Content in the Age of AI
Demand Gen Report
Artificial intelligence (AI) is rewriting the marketing flight manual, opening up a universe of new possibilities for efficiency and personalization.
Creating AI that matters
MIT News
… AI technology. This is critical for industries and the labor force that … “We’re seeing that smaller, more specialized models and tools are having an …
McKinsey: CMOs and CFOs must unite to solve marketing tech ROI gap — with help from AI
Fortune
Marketing technology, or “martech,” promises smarter customer … Email marketing tools, customer data and automation platforms, and social …
Rewiring martech: From cost center to growth engine
McKinsey
… marketing technology can finally realize its potential. … Realizing the power and potential of AI requires more than adding tools on top of tools.
Omada, a new startup led by serial entrepreneur Pete Christothoulou, gives SMBs an ‘AI marketing team’
GeekWire
A new Seattle startup is betting that artificial intelligence can take marketing off the plate of small business owners. Omada.ai, founded earlier …
Marketing leaders say AI is rewriting how brands reach Gen Z and millennials
Fortune
Marketing professionals are racing to keep up with evolving AI technology … AI tools are also helping marketers personalize how they reach consumers.
AI Isn’t Replacing Marketers—It’s Making Us More Human
ADWEEK
The more sophisticated our AI tools become at analyzing consumer behavior, the more human our marketing will be.
Marketing in the AI era: To matter more or cost less?
PwC
Artificial intelligence is reshaping marketing’s role. PwC and the ANA reveal how leading CMOs use AI to unlock growth, profitability, …
Healthcare Huddle: Are AI tools overhyped?
Medical Marketing and Media
Technology. Healthcare Huddle: Are AI tools overhyped? Medical marketers must weigh the upside of implementation with a potential compromise of …
Adobe just built an industrial-grade AI weapon for the world’s biggest brands
Fast Company
Adobe’s new AI Foundry builds bespoke AI models for companies so they can create millions of marketing materials on demand … tools that felt like …
Affiliate and influencer marketing in the AI era: Why resonance matters more than reach
eMarketer
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → … Affiliate and influencer marketing in the AI era: Why resonance matters …
How L’Oréal reinvented beauty marketing with AI
Think with Google
We recognise that the future of beauty is deeply connected with technology. … AI tools with the authenticity of creators. The primary objective was …
Gartner Identifies the Top Strategic Technology Trends for 2026
Gartner
Gartner AI Use Case Insights is an interactive tool that helps technology … Gartner Executive FastStart for AI Leaders: Guide, Tools & Framework.
ABA invests in AI-powered data integration platform
ABA Banking Journal – American Bankers Association
Survey: marketing technology maturity drives leads, revenue. The … As banks expand their deployment of artificial intelligence tools, Sen.
AI News Anchor Debuts on U.K.’s Channel 4 in Stunt Proving Dangers of Artificial Intelligence*
Variety
A news special on Britain’s Channel 4 titled “Will AI Take My Job?” investigated how automation is reshaping the workplace and pitting humans against machines. At the end of the hour-long program, a major twist was revealed…
AI in Marketing and Creative: Ownership, Risk, and What Still Belongs to You*
Troutman Pepper Locke
Download PDF for AI in Marketing and Creative: Ownership, Risk, and … The technology will likely impact your hiring practices and team …
AI is changing the way startups hire. Here’s how
Quartz
… AI tools — including sales, marketing, and operations. “It enables us to extend our bandwidth as a nimble team,” she added. Dearie noted that …
AI search is collapsing the B2B buyer journey
MarTech
Use AI-powered marketing tools to gain a competitive edge. … B2B marketingContent marketingMarketing artificial intelligence (AI)Search marketing.
AI marketing personas: speed and what to watch out for*
ContentGrip
AI tools like ChatGPT, Claude, and Llama are increasingly doing more … Discover AI marketing’s future in 2025 with predictions on …
In the Age of AI Marketing, the Human-Centric Approach Will Win
The AI Journal
Correcting the balance: The hybrid approach. This new reality does not demand the eradication of AI from marketing given the technology’s benefits are …
Attention shoppers: AI’s on the job in retail media
SmartBrief
IndustriesEducationFinanceFoodHealthcareInfrastructureLeadershipMarketingRetailTechnologyTravel … All Articles Marketing AI in Marketing Attention …
‘AI Helped Us Understand Itself’: What Happened When AI Wrote a Course About AI
Education Week
… artificial intelligence for middle schoolers: AI itself. That was two years ago, when generative AI, the technology … Advertising & Marketing …
Revolutionizing Email Marketing Through Generative AI
MarTech Cube
Generative AI is a type of artificial intelligence that is … Combining with marketing automation tools, generative AI can be used to …
Pernod Ricard leverages AI to strengthen marketing efforts
CIO
Pernod Ricard leverages AI to strengthen marketing efforts · While having such a diverse portfolio of over 200 brands allows the French wine and …
The danger of AI dependency*
Fast Company
Before we start replacing human judgment at scale, we need to think carefully about the hidden costs that can come with productivity gains.
Andrej Karpathy — AGI is still a decade away*
Dwarkesh Podcast
Andrej Karpathy explains why reinforcement learning is terrible (but everything else is much worse), why model collapse prevents LLMs from learning the way humans do, and why AGI will just blend into the previous ~2.5 centuries of 2% GDP growth.
AI resisters*
Axios
Resistance to AI is bubbling up among some workers, students, coders and creatives. Some are placing new value on work that’s untouched by AI.
Why Kotler’s Marketing Principles Still Ring True in the Age of AI
Inc. Magazine
… marketing principles for AI era success … AI literacy: Knowing how to use tools like Salesforce Einstein or generative AI platforms …
Transforming Business Operations With AI
The AI Journal
As the COO of a multinational business, I use AI nearly every day and strongly encourage my team to do so. While many tools are initially easy to …
2025 AI Marketing Trends: Efficiency, Personalization, and Ethics
WebProNews
2025 AI Marketing Trends: Efficiency, Personalization, and Ethics. Artificial intelligence … Tools like ChatGPT and Jasper have democratized the …
Exploring the Latest AI Tools Revolutionizing 2025: A Deep Dive into the Future of Tech
OpenTools.ai
… AI technology. As highlighted in some reports, these tools’ impact … For instance, marketing AI tools that analyze consumer behavior can …
Amazon Releases “Quick Suite”, a Collection of AI Agentic Tools
IBL News
AWS marketing … This month, Google announced a unified Gemini Enterprise AI agent subscription, consolidating its business-focused AI tools.
The AI Billboard: Why Visibility in Generative Search Is the Future of Brand Discovery
The AI Journal
The rise of generative AI search through tools such as ChatGPT, Google’s AI … At the same time, the global AI-driven marketing industry is …
Perplexity’s AI Browser ‘Comet’ is Now Free, with Big Marketing Deals to Challenge Chrome
Slashdot
… AI tools.” More details from The Verge: The internet is better on Comet … The CEO said the artificial intelligence-powered web browser is a …
Technology: The Analog Algorithm: Why AI Needs Coffee to Connect
InsightTrendsWorld
… AI marketing may be surprisingly analog. Detailed findings: The article highlights a growing list of AI companies adopting this strategy.
Top 10 agentic AI threats — and how to defend against them*
Passionate In Marketing
But as artificial intelligence evolves from passive large language … Threat: Attackers trick AI agents into abusing integrated tools (APIs …
$100k to test if AI can save the arts
AFR
… AI. “A lot of the marketing we see from arts companies, for example, is very shot-in-the-dark. I want to look at how AI tools like chatbots might …