Tom Pick

How to use GEO to make your website the answer to AI search queries

How to Make Your Website “The Answer” in ChatGPT Queries

How will artificial intelligence (AI) impact search engine optimization (SEO) strategies and tactics? How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking. Here are some answers. In a recent post here on how AI search […]

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Insights from Chris Penn and others on optimizing for AI search visibility

How Will AI Search Impact SEO? Chris Penn Provides the Best Answers Yet

There have been lots of questions swirling in marketing circles about how artificial intelligence (AI) will impact search engine optimization (SEO), and how SEO and content marketing practices will need to change to take advantage of AI. In a recent newsletter, Christopher S. Penn provided some of the best answers to date. His entire article

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The technologies impacting B2B marketing now

The Technologies Having The Biggest Impact On The Workplace Right Now

Contributed post. The business world is entering a new technological era. We’ve seen the industrial revolution, then the digital revolution, and are now on the cusp of a new revolution in technology. But what shape will it take? Here’s a look at five technologies making the biggest waves, and how they can benefit your business.

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the dangers, potential benefits, and unforeseen outcomes of AI

The Role of AI in Marketing – And the Critical Importance of HI, CI, and GI

Arguably, no technological development since the harnessing of the atom has generated the combination of terror and unbridled optimism as artificial intelligence (AI). Are the predictions, positive or negative, just so much hype? Or are they prescient? Or (worst case) understated? And what considerations are we missing in these discussions? Of course, a crucial distinction

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How to create prompts for AI art generators like Midjourney

Building Effective Prompts for the Midjourney AI Art Generator

Sponsored post. Artificial intelligence has revolutionized content creation, particularly in the field of design. Midjourney, a popular AI design tool, allows users to bring their imagination to life with astonishing realism. However, to achieve results that align perfectly with your vision, it’s essential to learn how to communicate effectively with this AI. This post details

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Scott Brinker's 2025 MarTech Supergraphic

MarketingTech.AI News May 20, 2025

The 7: Last Week’s Top Marketing AI News Stories The Gr-AI-m Reaper: Hundreds of jobs at IBM and Crowdstrike vanish as artificial intelligence makes humans more dispensableTechRadarIBM and CrowdStrike slashed hundreds of jobs while simultaneously investing heavily in AI capabilities, signaling a concerning shift in workforce priorities. As executives frame these cuts as “efficiency measures,”

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