The Role of AI in Marketing – And the Critical Importance of HI, CI, and GI
Arguably, no technological development since the harnessing of the atom has generated the combination of terror and unbridled optimism as artificial intelligence (AI). Are the predictions, positive or negative, just so much hype? Or are they prescient? Or (worst case) understated? And what considerations are we missing in these discussions? Of course, a crucial distinction […]
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