Tom Pick

It’s not your imagination; AI summaries at the top of search results in Google and Bing are reducing your organic search traffic. But there are digital marketing steps you can take to make the best of this ongoing change. The precise magnitude of the impact that artificial intelligence (AI) results from Google’s Gemini and Bing’s […]

Guest post by Scarlett Finley. B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. They lack the precision and efficiency needed to reach the right audience, at the right time, with the right message. According to a recent study, businesses that use AI in their

How will artificial intelligence (AI) impact search engine optimization (SEO) strategies and tactics? How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking. Here are some answers. In a recent post here on how AI search

There have been lots of questions swirling in marketing circles about how artificial intelligence (AI) will impact search engine optimization (SEO), and how SEO and content marketing practices will need to change to take advantage of AI. In a recent newsletter, Christopher S. Penn provided some of the best answers to date. His entire article

Contributed post. The business world is entering a new technological era. We’ve seen the industrial revolution, then the digital revolution, and are now on the cusp of a new revolution in technology. But what shape will it take? Here’s a look at five technologies making the biggest waves, and how they can benefit your business.

Arguably, no technological development since the harnessing of the atom has generated the combination of terror and unbridled optimism as artificial intelligence (AI). Are the predictions, positive or negative, just so much hype? Or are they prescient? Or (worst case) understated? And what considerations are we missing in these discussions? Of course, a crucial distinction

Sponsored post. The buzz around ChatGPT has grown rapidly since its release in November 2022. It uses AI models and deep learning to generate content, write or debug code, and solve problems. The developers of chatGPT also made it possible to integrate the AI chatbot with websites or apps. Benefits of adding ChatGPT to your

The 7: Last Week’s Top Marketing AI News Stories The Gr-AI-m Reaper: Hundreds of jobs at IBM and Crowdstrike vanish as artificial intelligence makes humans more dispensableTechRadarIBM and CrowdStrike slashed hundreds of jobs while simultaneously investing heavily in AI capabilities, signaling a concerning shift in workforce priorities. As executives frame these cuts as “efficiency measures,”

MarketingTech.AI is the home, the central repository for all things (news, insights, and of course — tools) related to the intersection of marketing, AI, and useful marketing tech. Of course there are other directories of AI tools out there: AI Tools Directory, Futurepedia, There’s an AI for That, Digital Expert, etc.. Great sites, not knocking